During the Discovery Phase, the Northwoods team works with you to define and prioritize the project vision and strategy. The goal of this process is to obtain the detailed information necessary to formulate strategies and plans that guide production. The result of this phase is a "road map" that outlines the path to completion. Deliverables for the Discovery Phase typically include:
+ Project vision and measures for success
+ Identify business and marketing objectives
+ Identify target audiences
+ Competitive analysis
+ Project plan, scope of work, and project schedule
In the Planning Phase, activities focus on the structure of the site: the technical solution, the site's content, and creating a user experience through visual design. Deliverables for the Planning Phase typically include:
+ Identify stakeholders and communication planning
+ Functional specifications
+ Technical/infrastructure requirements
+ Creative brief and brand positioning strategy
+ Information assets/content/data analysis
+ Content plan
+ Site Architecture
+ Wireframes
+ Technical Architecture
The Production Phase is a very involved phase of the project where the efforts of the previous phases culminate in the production and coding of the web site. Deliverables for the Production Phase typically include:
+ Creative/visual design and navigation options (3 Sets of Comps)
+ Content development and coordination (Content Inventory)
+ Prototypes and proof-of-concepts (HTML Templates)
+ Usability Testing
+ Final creative production
+ Style Guide creation
+ Site build (Programming Interactivity and Navigation)
+ Software development and/or integration (CMS Integration)
The Deployment Phase occurs after all stakeholders have verified that the web site is working correctly and meeting all client expectations. A launch plan and its supporting components, such as application support, maintenance, connectivity to the Internet are developed. Deliverables for the Deployment Phase typically include:
+ Quality assurance and testing
+ Launch plan and schedule
+ Coordination of systems and network administration
+ Training and knowledge transfer
+ Evaluation
The Promotion Phase ensues after development is complete and the web site has launched. The goal of this phase is to maximize the traffic to the site among target audience(s), which includes tactics to acquire new visitors and retain them after their initial contact. Deliverables for the Promotion Phase typically include:
+ Site promotion strategy and plan
+ Search engine registration and optimization
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