Digital Account Director

Northwoods Web Solutions delivers strategic, world-class digital marketing plans and web solutions for organizations and companies seeking digital differentiation in the Midwest and throughout North America. With 40 employees and a marquee list of client-partners, our mission for the past 20 years has been to offer quality website solutions for the manufacturing, healthcare, consumer, entertainment, education, government, non-profit and professional services markets. The demand for our services is strong, and we are looking for talented web professionals to grow our team. Key to our success is the quality of our front line consultants – our Digital Account Directors. Their role is to sustain and build our reputation for excellence.

Our Approach

The Account Directors at Northwoods have many roles – Information Architect, Project Manager, Account Manager, and eBusiness Analyst to name a few. We merge these roles because:

  • Reducing “skills silos” results in fewer communications gaps, more efficiency, and better outcomes for clients.
  • A diversity of skills in one person allows for maximum flexibility in responding to clients.
  • Being really good at more than one thing is fun, empowering, and challenging.
  • IA/UX work is more effective when there is a deep understanding of a client’s business.
  • Project Management is more efficient when there are fewer communication points.
  • Account Management is more efficient when there is an awareness of all client activity.
  • These disciplines complement and inform each other.
  • There is a stronger sense of control over directions and outcomes.

Successful Digital Account Directors possess a wide variety of skills, but they do not do all the work themselves. They coordinate the work of specialists (sometimes other Account Directors), and direct the work of Account Coordinators and Digital Strategists who assist with thought leadership and tasks.

Our Culture

We have created a very free and relaxed work environment. No micro management. You can do what you want with your work space, dress the way you want, and even work from home if you need to.

All employees get two monitors, the latest hardware, free popcorn on Thursdays and the occasional lunch during collaboration sessions. No need to wear shoes around the office. The boss doesn't.  We also have kids and dogs occasionally running around the office.  (Yours are welcome if they don’t make too much noise.)

We celebrate our client successes, believe in professional development, and empowering our people.

Need a break?  Challenge your coworkers to a game of ping pong or foosball.  You can even take a nap if you're dragging and just need 30 minutes of shut-eye to be productive again.

Responsibilities and Skill Areas

  • Web Consulting, Business Analysis, and Digital Strategies (20-30% of your time)
    • Meet with clients and understand their challenges and goals
    • Provide business consulting, web consulting, and web marketing strategies
    • Work with the Digital Strategy team to develop and present Digital Strategies
    • Work with Business Development Managers, sales engineers, and executives to create proposals and estimates for:
      • Digital Reviews & Strategies
      • Digital Marketing
      • Design services
      • Interactive services
      • Web Analytics consulting
      • SEO consulting
      • Usability testing
      • Software engineering
      • Hosting
      • Training
      • Ongoing services
    • Define scope and deliverables for projects in collaboration with team members
    • Learn and share with team members at Northwoods
  • Information Architecture & User Experience Design (20-30% of your time)
    • Lead the creation of content inventories, sitemaps, taxonomies, and content strategies
    • Lead the creation of wireframes
    • Guide the creative team to ensure proper execution of wireframes into comps / cutups
    • Create creative briefs, personas, and guide usability testing
  • Project Management (20-30% of your time)
    • Ensure projects are running smoothly
    • Manage budget and client expectations
    • Communicate regularly with clients
    • Work with Account Coordinators to complete routine PM tasks
    • Create written specifications addressing features, requirements, scope, and risks
    • Create project plans of varying detail and complexity
    • Proactively identify issues and resolve them before they become problems
    • Work with scheduling staff to secure resources for projects
  • Account Management (10% of your time)
    • Find ways to grow business with existing clients
    • Prepare and review proposals, pitches, and presentations
    • Alert sales management to accounts that need attention
    • Occasionally help sell to new prospects
    • Prioritize time spent on existing clients according to revenue potential.
  • General (5-10%)
    • Engage in ongoing training, learning, and reading
    • Attend internal meetings
    • Assist sales and marketing teams in developing needed content and new strategies
  • User Training and Support (5-10%)
    • Provide client support from time to time
  • Technical Skills (not a requirement, but skills in more than one area is a major plus)
    • HTML, CSS, Javascript, .Net development
    • Photoshop, Illustrator, Dreamweaver
    • Axure, wireframing tools
    • Visio, Powerpoint, Keynote, Notepad++


Account Directors don’t have to be gurus in all skill areas, but it does help to be smart and deeply enjoy continuous learning.


  • Listening
  • Understand web design concepts and best practices
  • Strong writing and communication skills
  • Strong organizational and time management skills
  • Skills in Microsoft Office, .Net, CMS platforms
  • Understanding of software engineering processes and lingo
  • Understanding of interactive design processes and lingo
  • Comfortable providing product demonstrations and services consulting
  • Enjoy begin a part of a sales team
  • Strong business analysis skills
  • Strong full lifecycle project management skills

Background and Values

  • You may have been a programmer, engineer, or designer at one point in your career
  • You know that family comes first and want to work with like-minded people
  • We don’t like cowboys.  We like team players.  Egos are encouraged to work for competitors.
  • You like a casual environment that is highly collaborative


  • Account Directors are expected to bill about 70% of their time.

The First Three Months

  • Learn all about Northwoods Web Solutions
  • Work alongside existing Account Director staff and learn the ropes
  • Listen a lot
  • Learn our wireframing tools
  • Learn our time tracking, estimating systems
  • Review existing proposals, SRS document, wireframes, and comps
  • Tour client websites to understand features and selling points
  • Attend our workshops on Writing, UX, Social, Digital Marketing, Manufacturing, Non-profits
  • Attend weekly creative “show and tell” sessions
  • Enjoy some popcorn
  • Get assigned to your first client accounts, meet the client, begin contributing

Knowledge and Experience

  • BA or BS in Marketing, Business Administration, Journalism, English, Communications, Art, Computer Science or a related field.
  • 7-10 (or more) years of web experience
  • Digital agency experience is a plus
  • Proficient with Microsoft Suite: Word, Excel, PowerPoint

What do we do?

We build large web sites, develop content management products, design stunning web sites, obsess over usability and findability, and engineer half-million-dollar software systems.

Northwoods Web Solutions creates enterprise class web sites using our in-house team of strategists, developers, designers, information architects and project managers. We are not a staffing firm. No new cubicle every six months. No bench. You work with the same 40 really smart people day-to-day. They're (mostly) very friendly and they all like beer. Our work is never boring.

There are three things that make us better than our competitors.

  • Strategists, interactive designers and front end developers who focus on usability
  • Software engineers who can build anything
  • We are constantly learning, sharing and applying

The Benefits

Travel is very limited and 95% in SE Wisconsin. We offer great benefits including 401(k), flexible hours and competitive salaries. Northwoods Web Solutions is an Equal Opportunity employer.

How to Apply...

If it looks like Northwoods Web Solutions might be the right place for you, please e-mail your resume and whatever else you want us to know about you to: resume@northwoodsoft.com. Put Digital Account Director in the subject line.

Ready to Learn More?

Contact us with any questions, comments, or suggestions.

Northwoods Web Solutions

1572 E Capitol Drive

Shorewood WI 53211


847-752-1095 (Chicago)

© 2017 Northwoods - all rights reserved.