Northwoods Workshops

Join us at our free website development and website design workshops held several times each month at Northwoods Web Solutions. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.

17

Aug

Introduction to Google Analytics and Google Tag Manager

Join us and learn the basics of Google Analytics

This powerful website tracking tool helps measure your online marketing and website effectiveness. Google Analytics provides valuable data on website traffic, keywords, most visited pages, trends and more to assist in your marketing and communications planning.

In this introductory session, we highlight the main areas and make them easy to understand.

We'll show you how to use Google Analytics tools to evaluate: 

  • Where in the world and where on the web your visitors come from
  • How many users visit your site more than once
  • How visitors find your site
  • How long users stick around
  • Which pages your users especially like
  • How to use your website and analytics to increase visits and conversions
  • Will also cover the features, advantages, and benefits of Google Tag Manager

Key Takeaways

  • Basic understanding of Google Analytics
  • Setting up a dashboard with the features most important to your organization
  • Using results to inform marketing plans
  • Knowledge of the most popular Google Analytics reporting, tracking and analysis tools

Review

  • "Excellent pacing, well documented, great information - very knowledgeable instructor, very fast session."

  • "Easy to follow, broke down technical terms nicely."
  • "I really liked the live looks as well as the detailed booklet I could take home."
  • "Best part of the workshop: making a very difficult subject seem less intimidating. "

Fred Pike

Fred Pike

Managing Director & CFO

Fred Pike is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.  Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Date & Location

Thursday, August 17th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

Schedule

8:45 a.m. - 9:00 a.m. - Check-in

9:00 a.m. - 11:00 a.m. - Session Presentation, Q&A

Admission

Free

Who Should Attend

  • Anyone interested in improving their knowledge of how visitors interact with their website
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Milwaukee
Chicago

There are no Chicago workshops scheduled at this time.

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