Before plunging in impulsively, remember: Social media is just another marketing channel. You must plan how to use it, identify your audience, and decide what you want that audience to do as a result of your social media effort.
Even in a commodity B2B setting, personalization creates positive connections, which can be leveraged with customers and prospects throughout the sales process. Learn how to personalize your B2B digital marketing strategy.
Digital marketing evolves at a dizzying rate. How can a marketer keep up with the latest lingo? Northwoods is here to help, with this handy cheat sheet that covers some of the newer terms you may have heard about and brushes up on classics every digital marketer should know.
Don’t rely on crystal-ball predictions to see what content marketing will look like in 2017. Rely on the educated guesses from experts. We know what you’ll need for a successful B2B content marketing strategy in the year ahead.
Marketing managers take on digital marketing partners in order to empower their teams to meet or exceed their goals. To do that without breaking the budget marketers must skillfully navigate among the vast number of software and agency options.
Content might be king, but it too often comes last in website redesigns and new builds. Since content drives so much user engagement, don’t treat it as an afterthought. Make it a major consideration from the very start. Treat it royally.
Improving technology allows web designers to get more creative with B2B site design every year. Given larger mobile screen sizes, faster internet speeds, and better HTML5 and CSS3 browser support, what trends will emerge 2017? Read on.
Google Analytics is a powerful and essential tool. Making the most of it takes time and experience. Developing an understanding of Google Analytics will help you demonstrate your department's ROI to top executives.
Websites are like department stores and can do just about anything for a B2B business and its customers. Mobile apps are more like boutiques. They do a few things for a business and do them extremely well.
B2B websites are all about lead generation. Therefore, your SEO effort should focus on generating more leads. How do you carry out a B2B SEO strategy with this goal in mind? Our 5 steps will get you started.
Sooner or later, content marketing becomes a top priority for digital marketers at any B2B manufacturer. Excellent content stands out as the signal amid the noise. But with all the media at our fingertips, cutting through the din is tough.
Mobile apps have contributed greatly to the insane growth in the smart phone world over the last decade. But do stop and think. Whether this is your company’s first mobile deployment or the latest entry in a long, solid track record of mobile app distribution, keep these six things in mind while selecting a development partner.
Marketing automation has become a popular practice among marketing professionals. It saves time and increases engagement with website visitors, prospects and clients. Liven up your marketing automation strategy with these six tactics.
Product pages are the most important pages for a B2B manufacturing website. It should draw in customers who’ve never heard of your company as they search for the sorts of products and services you provide.
Information architecture is more than a site map. It involves content, grouping content in user-centric sections, and picking navigational structures that fit the needs of the user and the nature of the content.
Claiming your Google My Business address and optimizing your listing for local search engine marketing is a good start at tackling local SEO, but there is more you can do. Learn how to update your listings on Apple devices.
The term "User Experience" involves every aspect – practical, technical, perceptual and emotional – of every user interaction with a website. It encompasses how someone feels during and after visiting.
Understanding the terminology of Google Analytics is important, but you also need to know what good data looks like. Our infographic will help you understand your website’s analytics, which will help drive your digital marketing strategy.
Improving web page design and information architecture are two major components in making sure that users enjoy spending time on your website. The less they have to work in navigating your webpage the better.
There are four types of videos that smart manufacturing marketers are focusing on. Find out who's doing what in your industry and get seven best practice tips to get started on your successful YouTube strategy.
Search Engine Optimization is a standard practice in the business-to-consumer sphere, but when embarking on a website redesign, or just tweaking an existing site, manufacturers also need to think about their SEO strategy.
Like gas station sushi, a cheap mobile app might seem like a good idea at the time, but you'll likely regret it later. Learn what to except during mobile app development, in terms of cost, capabilities and more.
B2B companies tend ask the wrong questions of their potential website vendors in RFPs and in their initial meetings. To help, we’ve paired the usual, naive questions with subtler ones you really ought to ask prospective vendors early in the process.
Hiring a “web designer” isn’t enough. Look and feel count, but your site must actually work and be practical for your customers and employees. For that, you need a crew that brings a wide range of skills to the development and maintenance of your site.
Your website’s rep finder, store finder or dealer locator should make it easy for customers and prospects to connect with your sales network. Check out the pros and cons of four rep locator options for B2B manufacturers.