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Author

Amanda Koehler

Senior Digital Marketing Strategist

Amanda Koehler oversees the SEO and PPC department within the Digital Marketing Services team at Northwoods.  She focuses on developing SEO strategy for customers like Vollrath, Heartland Advisors, CelticMKE, and many others. Amanda helps clients meet their digital marketing goals through her research and analytics experience.

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From this author

Blog Topics
  • B2B
  • SEO

B2B SEO: Generate More Leads

B2B websites are all about lead generation. Therefore, your SEO effort should focus on generating more leads. How do you carry out a B2B SEO strategy with this goal in mind? Our 5 steps will get you started.
Blog Topics
  • SEO

Beginners Guide to Link Building

Link building has a bad reputation, but it can help boost your rankings. Learn how to integrate this tactic into your overall SEO strategy.
Blog Topics
  • SEO

Conducting a Technical SEO Audit

Quality content and SEO are joined at the hip, but other forms of SEO aren't dead. Learn how to use technical SEO to boost your rankings.
Blog Topics
  • SEO

Dissecting the SERP

SERP stands for Search Engine Results Page. There are many different ways the SERP can display your information.
Blog Topics
  • Google Analytics

Five More Lies Google Analytics Is Telling You

GA gives marketers a wealth of data. But marketers often get lost in that data -- if you have trouble understanding, analyzing and acting on your GA data, you’re not alone.
Blog Topics
  • Google Analytics

Google AMP and Your Website

Google recently launched their long-anticipated Accelerated Mobile Project (AMP). Find out exactly what this means and how AMP will affect the realm of digital marketing.
Blog Topics
  • Google Analytics

Google Analytics How-To: Content Groupings

If you're struggling to measure the impact of your content marketing efforts, Google Analytics Content Groupings can help. Learn how to use groupings to measure your success.
Blog Topics
  • Google Analytics

Google Analytics How-To: Setting Site Goals

Is your website working for you? Set up goals and events within Google Analytics to effectively track leads, prospects and sales.
Blog Topics
  • Google Analytics

Google Analytics How-To: Setting Up Your Digital Marketing Dashboards

Using Google Analytics dashboards will let you get the data you need at a single glance. Learn about setting up a custom dashboard for your site.
Blog Topics
  • Manufacturing
  • SEO

Helping Customers Find Your Products: SEO for Manufacturing Catalogs

Product pages are the most important pages for a B2B manufacturing website. It should draw in customers who’ve never heard of your company as they search for the sorts of products and services you provide.
Blog Topics
  • SEO

3 Tips & Tricks for Local SEO in 2016

You want your business to rank high when customers in your neighborhood search for your products and services.  These tips and tricks will help to optimize your business website for local search.
Blog Topics
  • SEO

Local SEO: Going Beyond Google with Apple Maps

Claiming your Google My Business address and optimizing your listing for local search engine marketing is a good start at tackling local SEO, but there is more you can do. Learn how to update your listings on Apple devices.
Blog Topics
  • SEO

Metadata: The Secret Sauce in SEO

Compelling meta descriptions can increase clickthrough rates, boost your SEO efforts, and enhance your digital marketing strategy.
Blog Topics
  • Digital Marketing
  • Google Analytics
  • PPC
  • SEO & Analytics

PPC Campaign Management: Top Three Things to Look at in Google AdWords

You’ve set up your AdWords Account, conducted keyword research, set your budget, wrote your ads and started your campaign.  Now what?  Learn how to you manage your PPC campaign with three steps.
Blog Topics
  • Manufacturing
  • SEO

SEO for Manufacturers

Search Engine Optimization is a standard practice in the business-to-consumer sphere, but when embarking on a website redesign, or just tweaking an existing site, manufacturers also need to think about their SEO strategy.
Blog Topics
  • SEO

SEO in 2016

For SEO, 2015 was the year of Mobilgeddon and Content Marketing. So what can we expect in 2016? Use this guide to plan your 2016 search engine optimization campaign.
Blog Topics
  • Content Marketing
  • PPC
  • SEO

SEO, PPC and Content Marketing: A Multi-Channel Strategy

Use insights from your PPC campaign to boost your SEO and content marketing efforts for a truly robust digital marketing strategy.
Blog Topics
  • SEO

Seven Tips to Boost Local SEO

Location is as important in SEO as it is in real estate. Find out how to optimize your site for local search.
Blog Topics
  • SEO

The Bing Bounce

Bing's market-share has started to increase. Optimize your site for Bing traffic and boost your SEO efforts.
Blog Topics
  • Google Analytics

The First Five Google Analytics Reports Every Online Marketer Should Use

Google Analytics is a powerful and essential tool. Making the most of it takes time and experience. Developing an understanding of Google Analytics will help you demonstrate your department's ROI to top executives.
Blog Topics
  • SEO

Top SEO Trends of 2017

To stay ahead or get ahead in 2017, you must know how search engines will change in the new year, adjust your SEO strategy accordingly, and do that before the competition catches on or catches up.
Blog Topics
  • SEO

Use Schema to Take Your SEO Strategy to the Next Level

Incorporate schema, or structured data, to improve your SEO strategy. Regardless of the purpose of your website, schema will enhance your search results.
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