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Author

James Shafstall

Account Director

James Shafstall is an Account Director at Northwoods. He has over ten years of marketing experience in B2B manufacturing and his specializations include product data management, brand architecture, information architecture, and program management. He works with clients who have complex product offerings and brand relationship challenges to create digital experiences that are intuitive and elegant for both end users and program administrators.

From this author

Blog Topics
  • Digital Marketing
  • Manufacturing

Digital Marketing Blueprint for Manufacturers

Digital marketing came late to B2B manufacturing. Within many B2B manufacturers, marketing remains “the department of pretty pictures.” If you’re a marketer in such a business, it’s time to create a strategy and assert your proper role.
Blog Topics
  • Manufacturing

Digital Marketing Resolutions for Manufacturers

It's a good time to consider ways to maximize successes and minimize false starts in the year to come. These 10 digital project management tips will get you started.
Blog Topics
  • Digital Marketing
  • Manufacturing

How to Win a Bigger Digital Marketing Budget

Discover how to justify moving money from traditional marketing efforts to a more digital approach when your leadership and sales teams are happy with their old ways.
Blog Topics
  • Content Marketing
  • Manufacturing

The Hard Truths of Content Marketing (and What to Do About It)

Sooner or later, content marketing becomes a top priority for digital marketers at any B2B manufacturer. Excellent content stands out as the signal amid the noise. But with all the media at our fingertips, cutting through the din is tough.
Blog Topics
  • B2B
  • Digital Marketing

Three Deadly Sins of Choosing a Digital Marketing Partner

Marketing managers take on digital marketing partners in order to empower their teams to meet or exceed their goals. To do that without breaking the budget marketers must skillfully navigate among the vast number of software and agency options.
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