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Author

Rachel Carter

Senior Digital Marketing Strategist

Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.

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From this author

Blog Topics
  • Social Media

10 Social Media Tips for Non-Profits

Social media is one of the most powerful digital marketing tools available to non-profits. But many non-profits fail to utilize social media tools correctly or fully. Review our 10 steps toward a clear, concise social media strategy for your non-profit organization.
Blog Topics
  • Digital Marketing

A Guide to Developing Marketing Personas

Marketing personas should guide major sales and marketing decisions, including website development and production creation.
Blog Topics
  • B2B
  • PPC

B2B PPC Campaigns

B2B paid search campaigns differ markedly from B2C, especially for B2B companies without ecommerce.
Blog Topics
  • B2B
  • Social Media

B2B Social Media Cheat Sheet

Whether you’re a B2C company, B2B company or something in between, devise a strategy aimed at connecting with your users, building brand awareness and developing content.
Blog Topics
  • Content Marketing

Content and Console: A Perfect Pair

Stuck in a content rut? Find out how to use Google's Search Console to develop new content topics for your digital marketing strategy.
Blog Topics
  • Content Marketing

Content Marketing Automation – It Markets While You Sleep

Marketing automation can help keep your marketing efforts current, remove some balls from your daily marketing juggling act and let you get some sleep now and then.
Blog Topics
  • Social Media

Developing a B2B Social Media Strategy

Developing a social strategy can be tough for B2B companies, but it doesn't have to be. Learn how to use social media to effectively increase engagement among your target audiences.
Blog Topics
  • Content Marketing

Eleven Steps to Developing an Effective Editorial Calendar

Learn to develop an effective editorial calendar that will keep your content marketing efforts on track, increasing awareness and engagement.
Blog Topics
  • Content Marketing
  • Google Analytics

Five Google Analytics Metrics You Can Use To Generate Content Ideas

Many marketers struggle with content development. Use your site's Google Analytics data to generate content topics for your digital marketing efforts.
Blog Topics
  • Google Analytics

Five Lies Google Analytics Is Telling You

We identify the five most common Google Analytics lies and show you how to correct them before they mislead you into poor decisions.
Blog Topics
  • Digital Marketing

Get Your Inbound Marketing Strategy Started

Inbound marketing aims to draw customers to you and has started to dominate marketing efforts, especially in the B2B arena.
Blog Topics
  • B2B
  • Content Marketing

Measuring B2B Content Marketing Success

From infographics to podcasts, it can be difficult to determine the ROI of your B2B content marketing efforts. Learn how to measure success.
Blog Topics
  • B2B
  • Digital Marketing

Personalized Digital Marketing – It’s Not Just for B2C Anymore

Even in a commodity B2B setting, personalization creates positive connections, which can be leveraged with customers and prospects throughout the sales process. Learn how to personalize your B2B digital marketing strategy.
Blog Topics
  • Social Media

Run a More Effective Social Media Advertising Campaign

You’ve probably noticed that more people are spending more time than ever on social media. Obviously, social media matters a great deal. But how can you use it to connect with your audience when no one sees your content?
Blog Topics
  • Content Marketing
  • SEO

SEO Writing

Writing for the web is different than writing for other mediums because you need to consider SEO. Learn how to write data-driven content that will drive rankings and boost engagement.
Blog Topics
  • B2B
  • Digital Marketing

Six B2B Digital Marketing Concepts to Keep in Mind for 2017

It is time to start planning your digital marketing strategy for 2017. Review our six tips, tricks and trends for B2B marketing strategies for a happy, healthy ROI all year long.
Blog Topics
  • Social Media

Six Steps to a Successful Social Media Advertising Campaign

Social advertising campaigns can be an effective, inexpensive way to drive traffic to your website. They can also help you promote an event that needs immediate results.
Blog Topics
  • Digital Marketing

Six Tactics for a More Effective B2B Marketing Automation Strategy

Marketing automation has become a popular practice among marketing professionals. It saves time and increases engagement with website visitors, prospects and clients. Liven up your marketing automation strategy with these six tactics.
Blog Topics
  • Content Marketing

Six Things You Need for Content Marketing Success in 2017

Don’t rely on crystal-ball predictions to see what content marketing will look like in 2017. Rely on the educated guesses from experts. We know what you’ll need for a successful B2B content marketing strategy in the year ahead.
Blog Topics
  • Social Media

Social Media for B2B Marketers

There is a place for B2B companies on social media. Learn how to develop a robust B2B social strategy that amplifies your content and measures your success.
Blog Topics
  • Social Media

Social Media, Content Marketing and Competitive Analysis

Social media may not increase your sales, but it can help you develop a robust digital marketing strategy. Learn more.
Blog Topics
  • SEO

The Great Search Showdown: PPC vs. SEO

Are you considering investing in a PPC campaign? Discover the pros and cons of using organic SEO and PPC to draw traffic to your website.
Blog Topics
  • B2B
  • Social Media

Your B2B Company Needs Instagram

Find out how Instagram can boost your social strategy, connecting your B2B company with young, engaged users.
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