The best product pages are clean and well organized
Manufacturing catalogs should be clean, well-spaced, and visually appealing. They should offer valuable information without being overwhelming.
Features of your product-detail pages should include:
- Product Details
- User Manuals
- CAD Drawings
- Related Items
- Recently Viewed Items
- Certifications & Standards
Where Does the Data Come From?
A well-laid-out product detail page is great for visitors, but can be a nightmare for your website administrator. If you want to make a product catalog, maintaining pages must be easy or the catalog will quickly become out of date. For smaller manufacturers, product information can be maintained in a spreadsheet or in Microsoft Access and then uploaded to Titan CMS.
Larger manufacturers can use our PIM (Product Information Manager) to support their product detail pages. For many of our manufacturing clients, the PIM was the first time all their product information was gathered in one place. The PIM maintains all the data about the products. It can receive information from other systems (e.g. ERP or accounting packages) and can feed information out to other systems (e.g. InDesign). When a website visitor lands on a product page, the page is built dynamically by pulling the relevant information from the PIM.
How does the PIM integrate with my other systems?
Is there a new "related item" to a product? Enter it in the PIM and it's automatically added to the website page. Has the pricing changed in your ERP system? The ERP system can automatically update the PIM and change the price on the website. One of our manufacturing clients uses the PIM to feed five external systems, including their website, a marketing publishing system, and an OEM database.
Examples of Product Catalogs
Check out some of our manufacturing product catalogs.
Server Products is a leading global provider of market-driven dispensing solutions for the foodservice industry. Northwoods completed this website redesign project, including a new product catalog that is maintained by the Titan CMS. Detailed product information is fed by their existing ERP system.
Nordco is a major supplier to the North American Class 1 railroads, regional and short-line railroads, public transit systems, railroad contractors, equipment leasing companies, and rail mills. The Digital Strategy Team at Northwoods developed a user experience that combined all product lines under one branded website, incorporating videos, foreign translations, and an extranet for product manuals.
Vollrath manufactures equipment and supplies for the commercial foodservice industry. Northwoods developed a Product Information Management (PIM) system to effectively manage and disseminate data to different channels. Today, the PIM makes the organization of product information easy, while also streamlining the process of providing this information to all stakeholders.