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Digital Strategy

Start your website design process off right by understanding your goals, audiences and website trends.

  • Analyze your website's past performance
  • Ensure your website resonates with visitors
  • Get insight on your competitors

Every website project should begin with research.

Beautiful website! But is it meeting your business and marketing goals? Your website redesign project begins with a solid strategy. Using the right research methods will provide a deep understanding of:

  • Who you are
  • Who your customers are
  • What your customers want
  • Where your customers come from
  • Why your customers are looking for you

The Northwoods Process

Our team will assemble a plan with the right mix of research tools to inform the success of your project.

User Interviews

Knowing your audience helps in designing strategies that will bring them to your website.

Northwoods focuses on the user. We conduct stakeholder meetings, focus groups, and user interviews. Once you understand who you are trying to influence, and know their behaviors and preferences, you can begin to see the world from their perspective and design strategies to match.

Competitive Analysis

Applying the knowledge gathered from a competitive analysis can save time and money.

Competitive Analysis takes a subjective look at the home page, site navigation, information architecture, link strategy, search results, usability, scanability, site performance and content strategy of your competitors.

Analytics Study

Getting an overall view of visitor activity and interaction with your current website reveals strengths and weaknesses of your design.

Analytics data can offer many valuable insights into the strengths and weaknesses of your current online marketing strategies, and can uncover important deficiencies. In addition to analytics research, we do heatmap studies to provide evidence of how users are interacting with your website.

Digital Marketing Research

Understanding how your users get to your website will help you to optimize the experience going forward.

From Google searches to email marketing and social media, users navigate to your website in a variety of ways. Northwoods conducts SEO & Keyword Research as well as Content Marketing and Social Media analysis to understand your traffic acquisition trends. This data helps inform your overall digital marketing strategy.

Knowing your audience helps in designing strategies that will bring them to your website.

Northwoods focuses on the user. We conduct stakeholder meetings, focus groups, and user interviews. Once you understand who you are trying to influence, and know their behaviors and preferences, you can begin to see the world from their perspective and design strategies to match.

Applying the knowledge gathered from a competitive analysis can save time and money.

Competitive Analysis takes a subjective look at the home page, site navigation, information architecture, link strategy, search results, usability, scanability, site performance and content strategy of your competitors.

Learn more >>

Getting an overall view of visitor activity and interaction with your current website reveals strengths and weaknesses of your design.

Analytics data can offer many valuable insights into the strengths and weaknesses of your current online marketing strategies, and can uncover important deficiencies. In addition to analytics research, we do heatmap studies to provide evidence of how users are interacting with your website.

Understanding how your users get to your website will help you to optimize the experience going forward.

From Google searches to email marketing and social media, users navigate to your website in a variety of ways. Northwoods conducts SEO & Keyword Research as well as Content Marketing and Social Media analysis to understand your traffic acquisition trends. This data helps inform your overall digital marketing strategy.

Ten Essential Steps to SEO Success: A Whitepaper

Begin your strategy and increase your rankings with these SEO best practices.

Ready to Learn More?

Contact us with any questions, comments, or suggestions.

Northwoods Web Solutions

1572 E Capitol Drive

Shorewood WI 53211

414-914-9100

847-752-1095 (Chicago)

Microsoft Partner SIlver
© 2017 Northwoods - all rights reserved.
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