Articles and insights about revelant topics including digital strategy, website design, changes in online regulations, analytics and more.
Google Analytics yields an abundance of rich, actionable data that can guide an organization's entire digital strategy. However, it turns out that numbers can lie. Learn how to identify these 5 common inaccuracies in your Google Analytics data.
September 10, 2019
Industrial manufacturers, historically, have been slow to improve their bottom lines by leveraging social media, digital advertising, their websites, and other digital marketing tools and techniques. Digital marketing can greatly assist manufacturers in driving qualified leads and attracting top talent when done correctly. You can start by avoiding these 10 mistakes when redesigning your manufacturing website.
September 03, 2019
Position Zero is the information Google offers at the very top of the search results.
Get started with a Zero Position SEO strategy and outrank the competition.
August 19, 2019
Online Tools Make Privacy Law Compliance Easier
As online privacy evolves and new laws are enacted, online cookie consent management tools can help you adapt more efficiently and effectively to meet both current compliance standards and those yet to come.
August 12, 2019
We know it can be difficult to stay on top of the latest trends while handling day-to-day job duties. Beginning this month, the Northwoods Digital Marketing team will start publishing monthly digital marketing updates. Our first update focuses on the latest and greatest in digital marketing, and tips on how to respond to (or take advantage of) the latest updates.
July 30, 2019
Proximity marketing, also known as location-based marketing, aims to advertise at users as they visit a specific “geo-fenced” location or after they have left that location. Learn how to implement proximity marketing in your marketing strategy.
July 16, 2019
Developing an international or multilingual website can be more time consuming and complicated than expected. To succeed, you'll need a strong team that is capable of leveraging international SEO best practices.
July 10, 2019
Brian Clifton's Verified Data Google Analytics audit tool performs a thorough and comprehensive audit of GA implementation. A GA implementation audit may sound easy – but it’s not. Read on to learn how this tool can improve your data and decision-making.
July 01, 2019
And How You Can Improve It, Even on a Limited Budget
Brands that can create exceptional digital experiences have an excellent opportunity to win new customers and enhance brand loyalty. Go back to the basics to improve your online customer experience (CX) with these nine steps.
June 18, 2019
Summer in the Brew City is one of the things our Northwoods team most looks forward to during the year. Here's what some of our Northwoodians' love most about the season, what our summer plans are, and what we're looking forward to about Summer 2019.
June 11, 2019