Articles and insights about revelant topics including digital strategy, website design, changes in online regulations, analytics and more.
Proximity marketing, also known as location-based marketing, aims to advertise at users as they visit a specific “geo-fenced” location or after they have left that location. Learn how to implement proximity marketing in your marketing strategy.
July 16, 2019
Developing an international or multilingual website can be more time consuming and complicated than expected. To succeed, you'll need a strong team that is capable of leveraging international SEO best practices.
July 10, 2019
Brian Clifton's Verified Data Google Analytics audit tool performs a thorough and comprehensive audit of GA implementation. A GA implementation audit may sound easy – but it’s not. Read on to learn how this tool can improve your data and decision-making.
July 01, 2019
And How You Can Improve It, Even on a Limited Budget
Brands that can create exceptional digital experiences have an excellent opportunity to win new customers and enhance brand loyalty. Go back to the basics to improve your online customer experience (CX) with these nine steps.
June 18, 2019
Summer in the Brew City is one of the things our Northwoods team most looks forward to during the year. Here's what some of our Northwoodians' love most about the season, what our summer plans are, and what we're looking forward to about Summer 2019.
June 11, 2019
In November of 2018, Google announced that Lighthouse would drive PageSpeed Insights. Faster interaction times can improve your site ROI. Read on to learn how site audits can be helpful tools for exposing glaring content errors and highlighting opportunities to maximize your site's performance.
June 06, 2019
Remarketing can be a highly effective tactic as part of your overall digital marketing strategy. Leverage these techniques to bring back and convert the 97% of website visitors you missed the first time around.
May 21, 2019
Are you trying to nail down reasons to redesign your website? Leave the silly ideas for redesigning your website to your competitors. Use these four reasons to lay an excellent foundation for building or improving your website.
May 14, 2019
Marketers who use social media for business can deal with fake social media profiles in several ways. Read on to learn more about the fake social media follower problem, how to know if it affects your business, and why it's important to purge fake followers from your lists.
May 07, 2019
Design elements -- color, imagery, font -- matter. But the sitemap comes first, whether you’re embarking on a major redesign or a minor refresh.
May 02, 2019