Northwoods

Northwoods Digital Solutions
We create effective, data-driven websites, digital marketing strategies and software solutions that improve your online presence while enhancing your bottom line.

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Orphaned Software

Patrick BieserPatrick Bieser/President, CEO & Founder of Northwoods
October 29, 2018

Startling discovery #1: Most companies that develop software don't stay in business too long and we're not sure why that is. We've been around since 1997, which makes us an anomaly.

Startling discovery #2: Since we're still operational, we've taken over a number of "orphaned software" packages. Orphaned software is custom software that was written:

  • For a specific company
  • For a specific purpose
  • By a company that is now out of business

Here’s an Example

A few years ago, a now-loyal client paid $90k for another firm to write custom software to manage their sales campaigns. Shortly after writing the software, their vendor went out of business.

The client was in even worse shape than they were before they started. They spent $90k for buggy software that only worked some of the time and whose reports were semi-trustworthy. Our contact's job was potentially at great risk.

Through lucky circumstances, the company found Northwoods. We took over the code, fixed the bugs, and made substantial changes over time. Today that company has:

  • Tripled their sales campaigns
  • Directly contacted 150,000 businesses
  • Increased their sales reps from 200 to 750
  • Increased sales by – well, that’s something they don’t want me to share. Enough to pay for the software over and over and over again.

Adopting Orphaned Software

Our method for taking over custom software is pretty simple, and it works.

  • Fix the bugs
  • Enhance the software
  • Improve the process

Sound Familiar? We can help.

We hope you are not struggling with orphaned software. But if that is the case - or if your vendor is simply non-responsive - please contact us. We can help.

Patrick BieserPatrick Bieser/President, CEO & Founder of Northwoods

Patrick Bieser is the Founder of Northwoods and an expert in website usability and design. He has spent the last 20 years honing his software development skills by day and website design skills by night. He is also the product manager behind the Titan Content Management System (CMS). Someday, Patrick hopes to become a Youtube sensation by launching the first videos focused on product training to go viral.

Read Patrick Bieser's Blogs

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