We all take security very seriously in our lives. We lock our doors. We buy alarm systems. We park under street lamps when we can.
We should secure our websites, too. Users who come to your website should feel they are visiting a secure space. Beyond that, Google considers website security in its ranking algorithm. So put moving to HTTPS at the top of your priority list.
HTTPS (Hypertext Transfer Protocol Secure) makes your website more secure for users. It ensures that no one else can see the data and information passing between your site and your users’ browsers and guards against a wide range of other threats. This is especially important for sites with sensitive information, such credit card numbers and account passwords.
Browsers have recently raised the visibility of websites’ security status. Have you noticed that secure lock icon? It indicates HTTPS.
Beginning in October 2017, Chrome will kick it up a notch. “Not Secure” warnings will appear on the website URL when you enter data in http sites.
Users will quickly become wary of providing any contact information on websites labeled “not secure.” If you want to build trust with users and make them feel safe at your website, add HTTPS as a first step.
Security has become a top priority to Google. In 2014, Google first announced HTTPS as a ranking factor, but very few companies went to HTTPS at that time.
Google has continued to emphasize its importance. Google has admitted that, all other ranking factors being equal, HTTPS would tie in the search engine results rankings.
That being said, a 2015 MOZ analysis of 17,600 keyword search results from Google found just a slight positive correlation between HTTPS URLs and rankings. Read the full study.
Switch carefully to HTTPS. Different content management systems require different ways to implement HTTPS, but all implementations take four basic steps:
This small list is not exhaustive. This type of content can appear in many places on your site. Scan your website for non-secure content with the Missing Padlock ssl checker, or you can learn more by reading our post about finding and fixing mixed-content issues.
As part of our commitment to security, Northwoods is providing certificates at no cost to all Titan CMS customers who use our shared hosting environment. Titan CMS will also automatically handle redirects for you. Learn more about switching to HTTPS on your Titan CMS website.
The time for ignoring HTTPS has passed. Show your users that their information is safe and secure with your company. Switch to HTTPS on your website and establish trust from the user’s first interaction with your company.