Why pay for a social media advertising campaign? Maybe you need to promote an event and need immediate results. Or maybe you’re just frustrated with the limited engagement rates typical of organic social posts. Whatever the reason, social advertising campaigns can be an effective, inexpensive way to drive traffic to your website.
Follow these six steps to a successful campaign.
Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.
B2B paid search campaigns differ markedly from B2C, especially for B2B companies without ecommerce.
Use insights from your PPC campaign to boost your SEO and content marketing efforts for a truly robust digital marketing strategy.
Search Engine Optimization is a standard practice in the business-to-consumer sphere, but when embarking on a website redesign, or just tweaking an existing site, manufacturers also need to think about their SEO strategy.
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