Northwoods

Northwoods Digital Solutions
We create effective, data-driven websites, digital marketing strategies and software solutions that improve your online presence while enhancing your bottom line.

Check Out Our Solutions:

Marketing Director

Responsibilities and Skill Areas

 

  • Oversee creation and implementation of the marketing strategy - campaigns, events, digital marketing, websites and PR
  • Development and implementation of brand strategies
  • Develop and deliver marketing and communication strategies and roadmap for the organization
  • Develop cross-channel marketing strategy for new and existing services
  • Work closely with the business development team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
  • Develop internal communications process and standards
  • Offer expert advice to develop innovative advertising, public relations, social media and events
  • Conduct continuous analysis of competitive environment and consumer trends
  • Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions
  • Monitor competitor products, sales and marketing activities
  • Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed recommending options and courses of action; implementing directives

 

 

Skills

 

  • Listening
  • Expert understanding of a standard branding process
  • Understand web design concepts, usability, and other best practices
  • Strong writing and communication skills
  • Strong organizational and time management skills
  • Skills in Microsoft Office and CMS platforms
  • Understanding of interactive design processes and lingo
  • Enjoy being a part of a sales team
  • Strong business analysis skills

 

Knowledge and Experience

 

  • BA or BS in Marketing, Business Administration or a related field.
  • 7-10 (or more) years of web experience
  • Portfolio of branding experience
  • Digital marketing experience is a plus
  • Proficient with Microsoft Suite: Word, Excel, PowerPoint
  • Understanding of software engineering processes and lingo is a plus

 

About Northwoods...

Northwoods employs an in-house team of developers, designers, digital marketers, information architects, and account managers. We are not a staffing firm. No new cubicle every six months. No bench. You work with the same 45 really smart people day-to-day. We’re very friendly and we (mostly) all like beer. Our work is never boring.

Benefits...

Travel is very limited and 98% in SE Wisconsin. We offer great benefits including 401(k) and great salaries. We offer health, dental, long term, and short-term disability insurance, paid vacation, no limit on health days, paid holidays, paid maternity/paternity leave, and free lunch on occasion. Northwoods is an Equal Opportunity employer.

Our Culture…

At Northwoods we have created a very free and relaxed work environment. You can do what you want with your office space, dress the way you want, and even work from home if you need to.

All employees get two or three monitors, the latest hardware, and free popcorn on Thursdays. No need to wear shoes around the office. The boss doesn't. We also have kids and dogs occasionally running around the office. (Yours are welcome if they don’t make too much noise.)

Need a break? Challenge your coworkers to a game of ping pong or foosball. You can even take a nap if you're dragging and just need 30 minutes of shut-eye to be productive again.

How to Apply...

If it looks like Northwoods Web Solutions might be the right place for you, please e-mail your resume and whatever else you want us to know about you to: resume@northwoodsoft.com. Put Marketing Director in the subject line.