Northwoods

PPC Specialist

Roles and Responsibilities:

  • Plan, execute, analyze and optimize paid search, display, video, and mobile campaigns
  • Conduct keyword and audience research and make budget recommendations to clients
  • Monitor and optimize client campaigns with several strategies including bidding, quality score, copy updates, landing page testing, analytics
  • Create monthly client reports, reporting on quality score, conversions, CPC, average position, impression share and other KPIs
  • Clear communication with clients and coworkers
  • Assist with client presentations and status updates
  • Provide support for Digital Advertising Lead, Digital Account Directors and Digital Strategists
  • Work with members of the team to provide the best marketing solutions to clients
  • Stay current on the latest search marketing trends and maintain relevant industry certifications (Google Ads, Google Analytics, Microsoft Advertising)
  • Manage time and workload effectively to achieve departmental goals

Qualifications:

  • BA/BS degree
  • 1-3 years of experience managing paid search and/or PPC campaigns
  • Experience in any or all the following platforms: Google Ads, Microsoft Advertising (formerly known as Bing Ads), Facebook/Instagram Ads and LinkedIn Ads
  • Current Google Ads & Google Analytics Certifications
  • Knowledge of managing and tracking pixels and tags in Google Tag Manager
  • Ability to derive insights, draw conclusions and make recommendations based on campaign performance
  • Accuracy and attention to detail
  • Excellent written and verbal communication skills
  • The ability to handle multiple projects
  • Self-motivated

About Northwoods...

Northwoods employs an in-house team of developers, designers, UX experts, digital marketers and strategists and account managers. We are not a staffing firm. No new cubicle every six months. No bench. You work with the same 45 really smart people day-to-day. They're (mostly) very friendly and they all like beer. Our work is never boring.

Benefits...

Travel is very limited and 98% in SE Wisconsin. We offer great benefits including 401(k) and great salaries. We offer health, dental, long term, and short term disability insurance, paid vacation, no limit on health days, paid holidays, paid maternity/paternity leave, and free lunch on occasion. Northwoods is an Equal Opportunity employer.

Our Culture…

Smart people doing innovative things with interesting technology – that’s what Northwoods is all about.

With a relaxed environment, fresh hot popcorn, and the obligatory ping pong and foosball tables, we enjoy the amenities expected from a cutting-edge tech company. But that’s not what makes us love our jobs – it’s the people and the work that makes Northwoods great:

  • We learn something new each day. From Fortune 500 companies to industrial manufacturers to local non-profits, we work on a wide variety of projects. The diversity of our client pool and our commitment to forward-looking technologies and strategies means we’re constantly engaged and learning new things.
  • We trust and value each other. Ego has no place at Northwoods (our president sits in a cubicle like the rest of us), and we don’t focus on titles. When any one of us has an idea, solution, or criticism, we know we can voice it openly and honestly – and we listen respectfully when our colleagues do the same.
  • We hire great people, not just skillsets. We don’t just find people familiar with specific tools or technologies; we look for motivated self-starters who know how to learn and are eager to grow. We hire the best and brightest – leaders, team players, and creative problem solvers – and give everyone the opportunity to make the most of their unique talents.
  • Our families come first. We have a strong work ethic and commitment to our clients, but we also have busy lives. Sometimes we work from home, sometimes we choose to work odd hours, and sometimes we bring our kids or dogs (or both!) into the office. Each of us gets to decide for ourselves what the ideal work-life balance looks like.
  • We each grow in our own way. As our interests change and career goals evolve, so do our roles with our clients and within the company. We all find new boundaries to push; Northwoods gives each of us the latitude and freedom to pursue our passions and create our own career story.
  • We’re all driven to constantly do our best – and Northwoods provides an environment that allows us all to do exactly that.
  • It’s not just a career, it’s a lifestyle.

How to Apply...

If it looks like Northwoods might be the right place for you, please e-mail your resume and whatever else you want us to know about you to: resume@northwoodsoft.com. Put PPC Specialist in the subject line.