Northwoods Workshops

Join us at our free website development and website design workshops held several times each month at Northwoods Web Solutions. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.

27

Sep

Developing Your Content Marketing Strategy: From Alexa to Whitepapers

Create data-driven strategies

Developing an effective, modern content marketing strategy is more than just writing a flowery, well-written blog post using the latest keyword research (although that does matter). Certain types of content and data, used by Amazon Alexa, Siri and Google to provide responses, instant answers and featured snippets, is becoming increasingly important for digital marketers.

Key Takeaways

  • How to conduct data-driven research to develop your content marketing strategies
  • Developing and writing content optimized for smart speakers (like Alexa) and Google featured snippets and instant answers
  • Incorporating schema structured data into content marketing
  • How to measure content marketing success

Rachel Carter

Rachel Carter

Senior Digital Marketing Strategist

Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.

Date & Location

Thursday, September 27th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

Schedule

8:15 a.m. - 8:30 a.m. - Check In / Coffee

8:30 a.m. - 10:30 a.m. - Presentation / Q&A

Admission

Free

Who Should Attend

  • Business owners, directors, managers
  • Marketing directors and marketing teams
  • Anyone who owns, manages or works on a website
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