Northwoods Workshops

Join us at our free website development and website design workshops held several times each month at Northwoods Web Solutions. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.



Developing Your Marketing Automation Strategy

Nurture prospects and keep current customers engaged with personalized content

Effectively manage your digital marketing efforts by developing a marketing automation strategy that manages day to day tasks, while increasing your engagement. Our workshop will show you how to put the right content in front of the right people to increase conversions and allow your sales team to better focus their efforts. Learn to define your goals, build lists and develop content that keeps potential prospects moving down the marketing funnel.

Key Takeaways

  • How to successfully attract and keep customers
  • The value of online lead generating forms
  • Ways to align the marketing and sales processes
  • How to gauge the effectiveness of your efforts
  • Example of marketing automation workflows

Katelyn Staaben

Katelyn Staaben

Digital Marketing Strategist

Katelyn Staaben is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Date & Location

Thursday, October 5th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211


8:15 a.m. - 8:30 a.m. - Check In / Coffee
8:30 a.m. - 10:30 a.m. - Workshop / Q&A



Who Should Attend

  • Business owners, directors, managers
  • Marketing directors and marketing teams
  • Anyone interested in improving their digital marketing process
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