Northwoods Workshops

Join us at our free website development and website design workshops held several times each month at Northwoods Web Solutions. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.



Introduction to Digital Strategy

Develop a consistent framework that will ensure success for your website.

Better websites come from better data. This workshop will teach you how to use data to increase your website performance. You'll learn:

  • how to look at analytics data to determine where your audience is coming from
  • how to map your conversion goals to your target audiences 
  • what your competitors are doing to drive traffic to their site
  • which keywords are working for you, and which ones you’re missing
  • how to make sure you're ranking in local SEO results
  • how to analyze your content - objectively - to determine if it's any good
  • how to figure out what additional content you should be adding to your website
  • what goals you should be setting for your website

Your website will improve if you learn about the data that's important to your visitors.  You'll be happy; they'll be happy.

Register now to start making your website better.

Key Takeaways

  • The objectives and purpose of a digital strategy
  • Why it is important and who will benefit from it
  • The steps in building a digital strategy framework
  • How the findings from these steps lead to action
  • Best practices
  • How real examples from business might apply to your business

Jim Brophy

Jim Brophy

Group Director, Digital Marketing & Services

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

Date & Location

Thursday, October 12th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211


8:15 a.m. - 8:30 a.m. - Check In / Coffee

8:30 a.m. - 10:30 a.m. - Workshop / Q&A



Who Should Attend

  • Website Project Sponsors
  • Webmasters
  • Marketers
  • Business Owners

There are no Chicago workshops scheduled at this time.

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