Northwoods Workshops

Join us at our free website development and website design workshops held several times each month at Northwoods Web Solutions. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.



Introduction to Personalized Customer Journeys

Should you personalize your website?

From Amazon to Facebook, most of our online experiences are becoming increasingly personalized. Should you personalize your website? If so, how should you personalize your site? During this workshop, we’ll review common personalization strategy and implementation tactics while providing real-life examples.

Key Takeaways

  • Common website personalization strategies
  • How to determine if you need to personalize your website
  • What mistakes companies often make when implementing a personalization strategy
  • Personalization best practices and examples

Rachel Carter

Rachel Carter

Senior Digital Marketing Strategist

Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.

Date & Location

Tuesday, February 20th

Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211


11:45 a.m. - Noon - Check-in

(Optional $5 lunch available)

Noon - 1:00 p.m - Session Presentation, Q&A



Who Should Attend

  • Marketing directors and teams
  • Anyone interested in implementing personalization on your website
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