Northwoods Workshops

Join us at our free website development and website design workshops held several times each month at Northwoods Web Solutions. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.



Why Your Web Metrics Probably Stink

Learn how to clean up your analytics data.

Got Google Analytics running on your website? Great!


You probably think you’ve got great data and that you can trust everything you’re seeing.


In most cases, you’re wrong. Google Analytics, and other analytics tools, are very powerful but also require regular care and maintenance – they are definitely not set-it-and-forget-it tools. It’s a very rare GA installation that doesn’t have any mistakes in the set-up.


In this workshop, we’ll look at the ten most common mistakes people make in setting up or (not) maintaining their web metrics. We’ll cover how to fix these mistakes and how to develop the mindset to reduce or recognize mistakes moving forward. You’ll know how to do a mini audit on your analytics and make sure you’re in the select group of people whose GA data is actually trustworthy.


This is an entertaining look at all that can go wrong – and how to fix it!

Key Takeaways

  • Blocking your traffic
  • Blocking spambots
  • Setting up goals
  • Keeping goals accurate
  • Setting up views
  • Blocking PII (personally identifiable information)
  • Unwelcome variations in sources and mediums
  • Unusually low bounce rates

Fred Pike

Fred Pike

Managing Director & CFO

Fred Pike is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.  Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Date & Location

Tuesday, March 6th

Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211


11:45 a.m. - Noon - Check-in and lunch selection

(Optional $5 lunch available.)

Noon - 1:00 p.m - Session Presentation, Q&A



Who Should Attend

Anyone interested in improving their knowledge of how visitors interact with their website

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