Northwoods Forest

Developing (The Right) Marketing Automation and Email Marketing Strategy


Developing (The Right) Marketing Automation and Email Marketing Strategy

Date & Location

Thursday, December 5th

Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211

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8:15 a.m. - 8:30 a.m. - Check In

8:30 a.m. - 12:30 p.m. - Workshop / Q&A



Improve the effectiveness of your email marketing campaigns

Start sending targeted emails that keep your brand top-of-mind while building trust and engagement with your audience through marketing automation. Marketing automation can help you manage day-to-day tasks while increasing your engagement. We'll show you how to put the right content in front of the right people to increase conversions and allow your sales team to better focus their efforts. You'll leave knowing how to define goals, build lists, and develop content that keeps potential prospects moving further down the marketing funnel. This course is appropriate for both email marketing novices and pros who just want to brush up on the basics.

Key Takeaways

  • How to create effective emails that will engage users
  • How to improve email marketing through marketing automation
  • Different ways to use marketing automation with real-life examples
  • How to analyze the effectiveness of your efforts
  • How to find a marketing automation tool that works for you

Who Should Attend

  • Website project sponsors
  • Webmasters
  • Marketers
  • Business owners
Katelyn StaabenKatelyn Staaben/Digital Marketing Strategist

Katelyn Staaben is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

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