Northwoods Forest

Google Analytics 101


Google Analytics 101

Date & Location

Thursday, April 23rd


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8:30 - 9:45 a.m. - Presentation
9:45 - 10:00 a.m. - Q&A



A powerful introduction to GA

If you're new to Google Analytics or just want a refresher, our GA 101 class is for you! Join us to learn about the key data that will assist you in your marketing and communications planning. We'll also highlight the main areas of GA to know and make them easy to understand - and show you how to use your website analytics to increase visits and conversions.

Key Takeaways

  • Basic understanding of Google Analytics
  • Using results to inform marketing plans
  • Knowledge of the most popular Google Analytics reporting, tracking and analysis tools

Who Should Attend

  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers/Coordinators
Fred PikeFred Pike/Managing Director & CFO

Fred Pike is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.  Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

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