Northwoods Forest

Planning Your Website Redesign


Planning Your Website Redesign

Date & Location

Wednesday, April 15th


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10 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A



Ready to redesign or update your website?

Thinking about redesigning your website? Focused on choosing the right shade of blue or getting your homepage image just right? While these elements are important, it's more important to have the right web strategy to satisfy visitors and increase conversions. During this workshop, we'll show you how to create a step-by-step redesign plan while sharing insights on how to balance time, budget and resources as part of your website redesign project. We'll also walk you through how to set up Google Analytics properly to accurately measure results.

Key Takeaways

  • How to create a step-by-step redesign plan
  • How to balance time, budget and resources
  • Keys to success at each step of the process
  • The secrets of ranking well in SEOInt
  • egrating content marketing and social media strategies
  • Ensuring your analytics are set up properly to accurately measure results
  • When decisions about technology, such as a Content Management System (CMS), should occur
  • Why your site launch is just the first step in an overall digital marketing effort
  • How to plan and budget post-launch

Who Should Attend

  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers
  • Marketing Coordinators
  • Business Owners
Jim BrophyJim Brophy/Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

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