Develop an effective social media strategy.
Not sure where to focus your social media efforts? Many companies and organizations focus on a social media strategy centered around likes, shares, and posts - often with less-than-stellar results. Instead of focusing on tactics, learn how to develop a social media strategy that works in conjunction with your other marketing efforts and leverages both organic and paid strategies to help boost traffic, engagement, and leads.
- How to build a strategic roadmap for success
- Where to put your time, money, and budget
- How to plan, market, and measure results
- Ways to integrate social into your overall advertising mix
- Trends and best practices in social media marketing
Who Should Attend
- Business owners, directors, and managers
- Marketing directors and marketing teams
- Communications directors and communications teams
- Anyone who manages social media pages, profiles, channels, and advertising