Northwoods Forest

Social Media Strategies: From Organic to Advertising


Social Media Strategies: From Organic to Advertising

Date & Location

Thursday, September 19th

Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211

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8:15 a.m. - 8:30 a.m. - Check In

8:30 a.m. - 12:30 p.m. - Workshop / Q&A



Develop an effective social media strategy.

Not sure where to focus your social media efforts? Many companies and organizations focus on a social media strategy centered around likes, shares, and posts - often with less-than-stellar results. Instead of focusing on tactics, learn how to develop a social media strategy that works in conjunction with your other marketing efforts and leverages both organic and paid strategies to help boost traffic, engagement, and leads.

Key Takeaways

  • How to build a strategic roadmap for success
  • Where to put your time, money, and budget
  • How to plan, market, and measure results
  • Ways to integrate social into your overall advertising mix
  • Trends and best practices in social media marketing

Who Should Attend

  • Business owners, directors, and managers
  • Marketing directors and marketing teams
  • Communications directors and communications teams
  • Anyone who manages social media pages, profiles, channels, and advertising
Katelyn StaabenKatelyn Staaben/Digital Marketing Strategist

Katelyn Staaben is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

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