Northwoods Forest

What You Don’t Know About Email Marketing


Developing (The Right) Marketing Automation and Email Marketing Strategy

Date & Location

Thursday, December 5th

Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211

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8:15 a.m. - 8:30 a.m. - Check In

8:30 a.m. - 12:30 p.m. - Workshop / Q&A



Improve the effectiveness of your email marketing campaigns

Have you ever wondered if your email campaigns are as effective as they could be? While simple at first glance, a successful email marketing campaign can be very complex to create and manage. How do you know if you’re wasting time on efforts that won’t advance your marketing goals?

We’ll walk you through everything you need to know to develop a successful email marketing campaign. Learning how to put the right content in front of the right people will increase conversions and allow your sales team to better focus their efforts. You’ll leave knowing how to define goals, build lists and develop content that keeps potential prospects moving further down the marketing funnel.

This course is appropriate for both email marketing novices and pros who just want to brush up on the basics.

Key Takeaways

  • How to create effective emails that will engage users
  • How to improve email marketing through marketing automation
  • Different ways to use email marketing and marketing automation with real-life examples
  • How to analyze the effectiveness of your efforts
  • How to choose an email marketing tool that works for you

Who Should Attend

  • Website project sponsors
  • Webmasters
  • Marketers
  • Business owners
Katelyn StaabenKatelyn Staaben/Digital Marketing Strategist

Katelyn Staaben is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

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