Harness the power of a unified brand experience.
Join us to learn about what it means to be an integrated brand, how branding impacts your online presence, including your websites, and consumers' expectations in today's multi-device world. We'll also share insight into when it makes sense to create microsites - independent websites that function as off-shoots of a parent site - and consider both the challenges and opportunities they present. If you've ever wondered if your organization needs an "online" brand, you won't want to miss this workshop!
- Insights into consumer expectations of brands in today's multi-device world
- Understand integrated brand strategy
- The value of building branded marketing campaigns
- When it makes sense to create a microsite and the impact of brand on your decision
- Steps involved in microsite creation
- What effective microsites have in common
Who Should Attend
- Brand directors and managers
- Marketing directors and marketing teams
- Communications directors and communications teams
- Anyone who owns, manages or works on a website