Northwoods Forest

What is an Integrated Brand Strategy and How Does it Impact My Website?


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Date & Location

Thursday, August 8th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

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 8:15 a.m. - 8:30 a.m. - Registration / Coffee

 8:30 a.m. - 12:30 p.m. - Workshop / Q&A 



Harness the power of a unified brand experience.

Join us to learn about what it means to be an integrated brand, how branding impacts your online presence, including your websites, and consumers' expectations in today's multi-device world. We'll also share insight into when it makes sense to create microsites - independent websites that function as off-shoots of a parent site - and consider both the challenges and opportunities they present. If you've ever wondered if your organization needs an "online" brand, you won't want to miss this workshop!

Key Takeaways

  • Insights into consumer expectations of brands in today's multi-device world
  • Understand integrated brand strategy
  • The value of building branded marketing campaigns
  • When it makes sense to create a microsite and the impact of brand on your decision
  • Steps involved in microsite creation
  • What effective microsites have in common

Who Should Attend

  • Brand directors and managers
  • Marketing directors and marketing teams
  • Communications directors and communications teams
  • Anyone who owns, manages or works on a website
Jaimie SomlaiJaimie Somlai/Marketing Director

Jaimie has a passion for integrated marketing, helping both Northwoods and its clients create a consistent approach to brand and messaging across both traditional and digital mediums. Specialties include: strategic marketing, integrated marketing, digital strategy, digital marketing, analytics, branding, marketing communications, and writing/editing.

Jim BrophyJim Brophy/Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

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