Northwoods Forest

Writing for the Web (and What You Need to Know About SEO)


Writing for the Web (and What You Need to Know About SEO)

Date & Location

Thursday, August 22nd

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

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8:15 a.m. - 8:30 a.m - Check In / Coffee Selection

8:30 a.m. - 12:30 p.m. - Workshop / Q&A



Write quality content that improves reach and conversions

The proverbial saying, "it's all about content," has lasting power for good reason! Success with SEO and Content Marketing efforts absolutely starts with good writing, but it doesn't stop there. Today, you also need an effective content strategy that leverages the latest keyword research and takes into account new data and content types used by Amazon Alexa, Siri, and Google to provide voice responses, instant answers, and featured snippets. Join us to learn how to write quality content that leverages the latest digital trends to improve organic reach and encourage users to take action.

Key Takeaways

  • How to organize your content by search intent
  • What distinguishes good website content from the rest
  • How good website content improves SEO
  • How today's website visitors think and use the web
  • How to write content for voice search success
  • The latest trends in SEO overall

Who Should Attend

  • Anyone who owns or works on a website
  • Marketing directors, managers and team members
  • Brand directors and managers
  • Communications directors, managers and team members
Amanda KoehlerAmanda Koehler/Senior Digital Marketing Strategist

Amanda Koehler is certified in Google Analytics and Google AdWords.  As a senior digital marketing strategist, she focuses on creating marketing strategies for customers like Wildeck, Heartland Advisors,  Curative Care, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.

Patrick BieserPatrick Bieser/President, CEO & Founder of Northwoods

Patrick Bieser is the Founder of Northwoods and an expert in website usability and design. He has spent the last 20 years honing his software development skills by day and website design skills by night. He is also the product manager behind the Titan Content Management System (CMS). Someday, Patrick hopes to become a Youtube sensation by launching the first videos focused on product training to go viral.

Rachel CarterRachel Carter/Senior Digital Marketing Strategist

Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.

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