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Northwoods Web Solutions Adds Digital Marketing Talent To Keep Pace With Demand

As the market for experienced digital specialists tightens, Northwoods continues to attract talent in strategic account direction and digital marketing.

August 2018 -- Northwoods Web Solutions is thrilled to welcome two new digital marketing professionals, Audrey Matthews and Barrett Wainscott.

“By hiring these talented people, we are bringing in years of domestic and international digital marketing expertise. Audrey and Barrett can immediately deliver results for our clients,” said Jim Brophy, Group Director of Digital. “Northwoods continues to experience significant growth in digital marketing services, and with these new additions, we will be more than capable to address a fuller variety of our clientele’s strategic digital needs now and in the future.”

Matthews has been in the digital marketing industry for 15 years with deep experience developing and leading omni-channel marketing strategies. Her passions include developing cross-channel marketing campaigns to drive targeted, personalized experiences and marketing technology (MarTech) - developing solutions that meet complex marketing objectives by leveraging a mix of automation and technology. “After partnering and learning from Northwoods for 8 years from the client perspective I am thrilled to officially join the team. The opportunity to work for an authentic, client-focused company with such a unique and strong history is rare and exactly what I needed in my career.” Matthews said. Prior to joining Northwoods Matthews led a digital marketing team at a manufacturing company, improving their online brand presence and shaping the digital go-to market strategy.

With over 7 years of paid search experience, Wainscott has been actively managing paid search campaigns across Google, Bing and Amazon in both the US and European markets. Before joining Northwoods, he was the retail and ecommerce manager for Streamline Brands, leading the retail/wholesale division of the largest swim school franchise in the nation. “My passion lies in paid search, digital marketing and conversion optimization. I'm fascinated by the capability digital marketing offers, allowing optimization through every step of the consumer's journey. My focus will be to help our clients get the most out of every advertising dollar. I’m looking forward to working with a team of exceptionally talented digital marketing strategists and a wide range of experts in all aspects digital to optimize client advertising budgets and maximize lead flow, customer experiences, conversions and ROI,” said Wainscott. He holds certifications in Google Ads, Google Analytics and Bing Ads.

Northwoods Web Solutions continues to experience an increase in demand for strategic digital management consulting as well as paid media campaign strategies that yield quantifiable results.

“We are extremely committed to adapting and maturing with the industry in order to provide our clients with the best websites, digital strategies, paid campaigns and content management as possible. In recent years, our clientele has demanded more sophisticated services that integrate the latest customer experience and search trends, and we are dedicated to providing it,” said Patrick Bieser, President and Founder of Northwoods.

Northwoods Web Solutions has increased its staff by 18% in the last 18 months, and was recently named one of Milwaukee’s Best Places to Work in 2017 by the Milwaukee Business Journal.

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ABOUT NORTHWOODS: Northwoods Web Solutions was founded in 1997 and specializes in digital strategy, website design and development, custom software development, security, ADA compliance and digital marketing consulting and services. Today, we have more than 800 clients around the globe, from non-profit organizations to industrial manufacturers. If you would like more information, please contact Jim Brophy, Group Director, Digital, at 414-914-9123 or email at Jim.Brophy@northwoodsoft.com.

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