Strang Website Wins Gold ADDY Award Honoring Highest Level of Creative Excellence

Northwoods Web Solutions Provides Design and Content Management System

(March 20, 2019) – The Strang Creative Collaboratory and Northwoods Web Solutions announced today that the Strang website received a Gold ADDY award from the American Advertising Federation in Madison, Wis. The site was recognized in the Online/Interactive – Websites – B-to-B category.

Strang's website won a Gold ADDY AwardA Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category.

“We are thrilled to receive this honor from the American Advertising Federation,” said Peter Gill, Lead Marketing Communications Specialist for Strang Inc. “Finding a strong, experienced and expert partner in website design and development is essential to successful website implementation. We’re thankful for the partnership with Northwoods that made this website possible.”

Northwoods follows a data-centric approach to website design and development that studies how users search for information. Findings are applied to the structure of all new website(s) to create a fresh, successful strategy, which includes design.

“A successful website design goes beyond ‘cool’ – it will engage visitors, validate the brand and build credibility,” said Jim Brophy, Group Director of Digital. “It is not enough to just build a website with the latest and greatest design trends. A website design should work for the target audience. Information architecture and design services inform a website project with the appropriate look and feel, while also ensuring that the visitors will easily navigate through the site.”

Winning a Gold ADDY from the AAF Madison awards puts Strang in the next level of competition, which are the district awards. Winners in each district move on to the national awards competition.

The American Advertising Awards is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. This year, there were more than 500 entries in the AAF Madison competition. To learn more about the ADDY awards, visit

Visit Strang’s award-winning website at

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Northwoods Web Solutions was founded in 1997 and specializes in digital strategy, website design and development, custom software development, data privacy and security, WCAG 2.1 compliance and digital marketing consulting and services. Today, we have more than 800 clients around the globe, from non-profit organizations to industrial manufacturers. If you would like more information, please contact Jim Brophy, Group Director, Digital, at 414-914-9123 or email at


Established in 1935, Strang, Inc. is an integrated architecture, engineering, interior design and planning firm with award-winning projects and incredible clients throughout the nation. Strang specializes in designing optimal spaces for corporate commercial, science and technology, higher education, and the performing arts. For information, visit

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