Northwoods Forest

Redesigned iCare Website Launches

New site features enhance user experience.

(October 2019) – Northwoods congratulates iCare on the launch of their newly redesigned website,

The new site features an improved user experience, as well as several additional enhancements:

  • A new Find a Plan tool that helps website visitors quickly and easily find health plans that meet their unique needs.
  • Segmentation of site navigation by audience (provider, member or potential member).
  • Click-to-call functionality to make calling easier for visitors on smartphones.
  • Accessibility improvements to enhance the user experience for site visitors with disabilities.

"Our website is one of our most visible forms of communication," says Kirk Heminger, Director of Marketing for iCare. "For many, their first impression of iCare is made online. iCare continues to grow in terms of service area and capabilities. We recognized our website needed to grow too, in terms of ease-of-use across devices, added ways to encourage our audiences to engage with us, and more. The whole Northwoods team listened to our ideas and gave us ideas we hadn’t even considered."

Visit the iCare website to learn more about their services and experience the new site features and functionality first-hand.

Congratulations to the iCare team on this outstanding accomplishment!

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Northwoods was founded in 1997 and specializes in digital strategy, website design and development, custom software development, data privacy and security, WCAG 2.1 compliance and digital marketing consulting and services. Today, we have more than 750 clients around the globe, from non-profit organizations to industrial manufacturers. If you would like more information, please contact Jim Brophy, Group Director, Digital, at 414-914-9123 or email at

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