The Success of an Online Catalog Depends on the Product Pages
Online catalogs are one of the main reasons a manufacturer has a website. Let's look at one example of an excellent product page.
Note the clean, spacious, visually appealing layout. The page offers a lot of information, but does not overwhelm the eye. A well-laid-out product page is a gift to your visitors. Give them the descriptions, documentation, images, videos, and variants they want.
Most products should have photos that show the product in use, if practical, and in an appealing light. Users should have the option to view the image from the top, the side, facing front, and more. All images should be available in larger sizes, to show the product in detail. And some visual element should indicate the size of the product.
A picture is great, but, visitors also want to read about your products. Give them as much detailed information as you can. Maybe everyone won’t read all of it, but your most serious potential customers will.
If a picture is great, a video is even better, and several videos are better still. Note the layout below, with its highlighted main video and several related videos.
You may not have video for each product. In that case, your layout must remain elegant with or without videos. Our design slides the related-items info up the right side, to fill the space where a video would be.
Put all your reference material -- product spec sheets, CAD drawings, bill of materials, training videos, what-have-you -- in one place, where it is easy to find and access.
Related and Recently-Viewed items
Visitors interested in one of your products are likely to be interested in others. So, tell them about related items and highlight items they’ve viewed previously. They’ll appreciate it.
Certifications and Standards
Do your products meet safety standards or other industry certifications? If so, include them.