Amanda Koehler is certified in Google Analytics and Google AdWords. As our digital marketing lead, she focuses on creating marketing strategies for customers like Wildeck, Heartland Advisors, Curative Care, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.
Last month we shared the third installment in our new digital marketing trends series, highlighting the latest news and updates for October 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in November.
Everyone talks about voice search these days. However, some marketers in manufacturing wonder whether voice search even applies in their business sector. The short answer: Yes. Learn why voice search matters in manufacturing and how to optimize your content for the best results.
Last month we shared the second installment in our new digital marketing trends series, highlighting the latest news and updates for September 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in October.
Google Analytics yields an abundance of rich, actionable data that can guide an organization's entire digital strategy. However, it turns out that numbers can lie. Learn how to identify these 5 common inaccuracies in your Google Analytics data.
Get started with a Zero Position SEO strategy and outrank the competition.
Google provides two tools that can boost your products’ SEO: Google Merchant Center and Google Manufacturer Center. But, how can these tools improve product SEO? Read on.
Use insights from your PPC campaign to boost your SEO and content marketing efforts for a truly robust digital marketing strategy.
You've probably seen schema.org markup and have never realized it. Find out how you can use this powerful tool on your site to improve SEO.
It's 2019. If you're still spending hours writing meta descriptions for every page on your website, you're doing something wrong. Find out what role meta descriptions should play in your overall SEO strategy.
Understand the intent of your users' queries and help it guide your content development. Learn how to incorporate search intent into your SEO strategy.
All too often, people choose WordPress too quickly and too thoughtlessly. Managers should carefully consider their company’s needs before settling on any platform for a manufacturing website.
The XMLS sitemap is one of the many tools in the SEO toolbox. But what exactly are they? What does Google do with them? What should you include in them?
Browsers have recently raised the visibility of websites' security status. But soon, they'll be kicking it up a notch, and users will quickly become wary of providing contact information on sites labeled "non secure." Switching carefully to HTTPS can help.
Search Engine Optimization is a standard practice in the business-to-consumer sphere, but when embarking on a website redesign, or just tweaking an existing site, manufacturers also need to think about their SEO strategy.
Compelling meta descriptions can increase clickthrough rates, boost your SEO efforts, and enhance your digital marketing strategy.
Many SEO experts now have declared link building a shadowy practice to be avoided and hesitate to include it in search strategy. We think that link-building, though more complicated today, remains a worthwhile.
You’ve set up your AdWords Account, conducted keyword research, set your budget, wrote your ads and started your campaign. Now what? Learn how to you manage your PPC campaign with three steps.
Location is as important in SEO as it is in real estate. Find out how to optimize your site for local search.
To stay ahead or get ahead in 2017, you must know how search engines will change in the new year, adjust your SEO strategy accordingly, and do that before the competition catches on or catches up.
Google Analytics is a powerful and essential tool. Making the most of it takes time and experience. Developing an understanding of Google Analytics will help you demonstrate your department's ROI to top executives.
B2B websites are all about lead generation. Therefore, your SEO effort should focus on generating more leads. How do you carry out a B2B SEO strategy with this goal in mind? Our 5 steps will get you started.
Product pages are the most important pages for a B2B manufacturing website. It should draw in customers who’ve never heard of your company as they search for the sorts of products and services you provide.
Claiming your Google My Business address and optimizing your listing for local search engine marketing is a good start at tackling local SEO, but there is more you can do. Learn how to update your listings on Apple devices.
Google recently launched their long-anticipated Accelerated Mobile Project (AMP). Find out exactly what this means and how AMP will affect the realm of digital marketing.
Incorporate schema, or structured data, to improve your SEO strategy. Regardless of the purpose of your website, schema will enhance your search results.
If you're struggling to measure the impact of your content marketing efforts, Google Analytics Content Groupings can help. Learn how to use groupings to measure your success.
Using Google Analytics dashboards will let you get the data you need at a single glance. Learn about setting up a custom dashboard for your site.