Northwoods

Barrett Wainscott

Digital Advertising Lead

Barrett Wainscott

Barrett Wainscott has been actively managing paid media campaigns since 2011, and is certified in Google Ads, Bing Ads & Google Analytics. His passion lies in paid media, digital marketing and conversion optimization. Through data, testing and precise targeting - Barrett helps clients achieve their paid media objectives and take their digital marketing to the next level.

Digital Marketing Trends, News, and Updates: February 2020

February 21, 2020

See what's new in the world of digital marketing in February 2020, and get our expert take on what all of the changes mean and how you should respond.

Digital Marketing Trends, News, and Updates: January 2020

January 22, 2020

Read the latest installment in our digital marketing trends series, highlighting recent news, and updates we've been tracking this month and the trends and features we're keeping an eye on in January.

Proximity and Location-Based Marketing – Your Next Competitive Edge

July 16, 2019

Proximity marketing, also known as location-based marketing, aims to advertise at users as they visit a specific “geo-fenced” location or after they have left that location. Learn how to implement proximity marketing in your marketing strategy.

9 Expert Remarketing Techniques for 2019 and Beyond

May 21, 2019

Remarketing can be a highly effective tactic as part of your overall digital marketing strategy. Leverage these techniques to bring back and convert the 97% of website visitors you missed the first time around.

How to Skyrocket Your PPC Lead Gen

April 16, 2019

Should you keep your pay-per-click management in-house, or hire a digital advertising agency to create your managed PPC campaigns? Well, we are a digital marketing agency, so you know our answer. But our answer rests on more than self-interest, as shown in this case study.

Google Expanded Text Ads - Again!

March 06, 2019

Why did Google expand text ads? (By the way, Bing did it, too.) What does expansion mean for you and your Google Ad campaigns?

How to Create Google Dynamic Search Ads

February 26, 2019

We’re here to guide you through dynamic search ad campaign process, with a quick and easy tutorial and custom tips to help create a dynamic search, get it up and running right away, and get the most out of your campaign.

Google's Dynamic Search Ads

January 03, 2019

Thinking about using Google's dynamic search ads as part of your paid search efforts? Find out if they're a good fit and what you should consider before getting started.

Nine Steps to Creating a Successful Holiday Campaign

October 02, 2018

We’ve made a list and checked it twice to help your holiday B2B marketing campaign bring tidings of joy to your company’s bottom line.

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