Barrett Wainscott has been actively managing paid media campaigns since 2011, and is certified in Google Ads, Bing Ads & Google Analytics. His passion lies in paid media, digital marketing and conversion optimization. Through data, testing and precise targeting - Barrett helps clients achieve their paid media objectives and take their digital marketing to the next level.
See what's new in the world of digital marketing in February 2020, and get our expert take on what all of the changes mean and how you should respond.
Read the latest installment in our digital marketing trends series, highlighting recent news, and updates we've been tracking this month and the trends and features we're keeping an eye on in January.
Proximity marketing, also known as location-based marketing, aims to advertise at users as they visit a specific “geo-fenced” location or after they have left that location. Learn how to implement proximity marketing in your marketing strategy.
Remarketing can be a highly effective tactic as part of your overall digital marketing strategy. Leverage these techniques to bring back and convert the 97% of website visitors you missed the first time around.
Should you keep your pay-per-click management in-house, or hire a digital advertising agency to create your managed PPC campaigns? Well, we are a digital marketing agency, so you know our answer. But our answer rests on more than self-interest, as shown in this case study.
Why did Google expand text ads? (By the way, Bing did it, too.) What does expansion mean for you and your Google Ad campaigns?
We’re here to guide you through dynamic search ad campaign process, with a quick and easy tutorial and custom tips to help create a dynamic search, get it up and running right away, and get the most out of your campaign.
Thinking about using Google's dynamic search ads as part of your paid search efforts? Find out if they're a good fit and what you should consider before getting started.
We’ve made a list and checked it twice to help your holiday B2B marketing campaign bring tidings of joy to your company’s bottom line.