Northwoods

Fred Pike

Managing Director & CFO

Fred Pike

Fred Pike is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.  Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Eight Pro Tips for Using Google Tag Manager

September 25, 2019

Through years of experience working with a multitude of Google Tag Manager containers, our in-house GTM pro has come up with some tips and tricks to help you more efficiently and effectively manage GTM. If you’re ready to take GTM to the next level, this is a must-read!

Brian Clifton’s Verified Data Google Analytics Audit Tool a Winner

July 01, 2019

Brian Clifton's Verified Data Google Analytics audit tool performs a thorough and comprehensive audit of GA implementation. A GA implementation audit may sound easy – but it’s not. Read on to learn how this tool can improve your data and decision-making.

Ten Google Analytics Admin Tips to Improve Your Data Collection

January 22, 2019

Want to improve your Google Analytics data collection? Our ten Google Analytics Admin Tips can help keep your data clean and accurate.

Seven Takeaways from a Killer Series of Display Ads

September 13, 2017

This series of Health I.Q. ads on the Google Display Network stand out as particularly effective in a highly competitive industry.

What You Need to Know to Get Started with Google Tag Manager

October 13, 2016

Most of you are familiar with Google Analytics and use it to monitor traffic on your site. A much smaller percentage of you manage GA with Google Tag Manager. It’s time to change that!

UTM Parameters, Email Blasts, and Google Analytics

April 29, 2016

Feb 9, 2017. Use UTM parameters to measure the success of your e-mail blasts or other outbound marketing methods. Without UTM variables, you won’t have a clue if your content marketing efforts are working.