Jaimie has a passion for integrated marketing, helping both Northwoods and its clients create a consistent approach to brand and messaging across both traditional and digital mediums. Specialties include: strategic marketing, integrated marketing, digital strategy, digital marketing, analytics, branding, marketing communications, and writing/editing.
The first thing many companies do in trying economic times is to immediately cut back on non-essential spending (as they should). However, more often than not, marketing gets lumped into that category. Although it might feel like the right thing to do, here are a few examples that prove otherwise.
Brands that can create exceptional digital experiences have an excellent opportunity to win new customers and enhance brand loyalty. Go back to the basics to improve your online customer experience (CX) with these nine steps.