Jenna Dehn is the WordPress Lead at Northwoods and manages projects all the way from sales to build. She creates responsive web designs that match the design aesthetic of the client. During each website build, Jenna makes sure to use current best practice techniques to create not only beautiful, but smart websites. Meeting with clients to understand their challenges and goals is an important part of Jenna’s role at Northwoods. She makes sure to design websites that addresses these challenges and provides clients with one-on-one training to empower users to easily maintain and manage their own websites.
Plugins add features and functionality to your WordPress website. But how do you know which ones are right for you? Too many plugins and the wrong mix of plugins can slow performance and, more important, threaten security.
The ironic cliché “What could possibly go wrong?” might well have originated among WordPress webmasters trying to figure out how to update WordPress sites.
Provide WordPress users with an overview that outlines the differences between templates, page builders and Gutenberg, all of which can be used to build a WordPress website.
Confused about the new WordPress Gutenberg editor? Review the pros and cons and find out how you can use it effectively on the your WordPress site.
Say hello to blocks and goodbye to the TinyMCE editor. WordPress is introducing a block-based system that makes building content more intuitive.
Manufacturers can use marketing automation in many different ways. A good place to start is by defining what you are hoping to accomplish through marketing automation by setting a clear goal.
Will writing more and more content solve all your digital marketing woes? Start replacing “more” with “better.”
If you want to keep your historical data in Google Analytics, update your GA data and retention policy. This new setting within Google Analytics determines how long data stays in your Analytics account.
GDPR is a new set of EU regulations going into effect on May 25, 2018. It provides citizens of the European Union greater protections and rights pertaining to what companies can do with their personal information. Discover what this law means for you and what you should be doing to remain compliant.
Not so long ago, marketers leveraged social media for brand recognition and little else. The growth and success of social media advertising has changed that; marketers now see a return on investment beyond brand awareness. Facebook is a good place to start social media advertising.
Strong data-driven content brings new users to your website, and that’s a start. Once they arrive, take the following six steps to craft a great user experience and develop a coherent strategy that converts visitors into leads and leads into clients.
Email marketing is a big deal in B2B -- 95% of professionals use it. Which explains the flood of it in your inbox, which in turn explains the importance of a thoughtful, strategic approach to your own email marketing. Northwoods, as always, is here to help. Apply these 10 facts, tips and tricks for email marketing success.
Influencer marketing is a little like winning celebrity endorsements, but (probably) without Beyoncé or the Kardashians. Celebrities, in your arena, are key leaders in your industry. Your target audience engages with those leaders. You reach your target audience through them, primarily by means of social media.
Most digital marketers can, at the very least, begin to answer the question, “What is marketing automation?”But for many, the benefits of marketing automation and the finer points of implementation get a little fuzzy. With so many options available, find out how you can you choose among them and leverage marketing automation to achieve concrete results for your business or organization.
People love infographics. They read them avidly and share them readily. Infographics are hot. Don’t let Photoshop or Illustrator illiteracy hold you back. You can design your own infographic without them by following these steps.
Digital marketing evolves at a dizzying rate. How can a marketer keep up with the latest lingo? Northwoods is here to help, with this handy cheat sheet that covers some of the newer terms you may have heard about and brushes up on classics every digital marketer should know.
Does a particular web design trend enhance the usability of your website? Use our infographic to guide you through current web trends.
Storytelling allows your company to connect with readers emotionally, and people remember that. Thus, they are more likely to share your story on their own websites or social media accounts.
Understanding the terminology of Google Analytics is important, but you also need to know what good data looks like. Our infographic will help you understand your website’s analytics, which will help drive your digital marketing strategy.