Northwoods

Katelyn Staaben

Digital Marketing Strategist

Katelyn Staaben

Katelyn Staaben is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Digital Marketing Trends, News and Updates: September 2019

September 17, 2019

Last month we shared the first installment in our new digital marketing trends series, highlighting the latest news and updates for Summer 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in September.

Cleaning Up Fake Social Media Followers

May 07, 2019

Marketers who use social media for business can deal with fake social media profiles in several ways. Read on to learn more about the fake social media follower problem, how to know if it affects your business, and why it's important to purge fake followers from your lists.

Top Five Email Design Mistakes

April 25, 2019

Email template design plays a great role in your recipients’ absorption of your message and willingness to click on your call to action. Avoid the following email design mistakes when crafting your next campaign.

Transitioning to a New Email Marketing Platform

March 26, 2019

You've finally chosen a new email marketing platform, now it's time to make the transition to your new service. It takes time, planning, sound data and insight into the industry for a successful transition. Here's where to begin.

How to Choose an Email Marketing Platform

February 19, 2019

Give users struggling to choose an email marketing platform the knowledge they need to make an informed decision.

Ten Tips For Successful Email Subject Lines

January 29, 2019

Struggling to develop the perfect subject line that will connect with your audience? Use our ten tips to help create a subject line that will resonate with your recipients, customers and prospects.

Unlocking the Secrets of Social Media Algorithms

September 18, 2018

We spend a great deal of time scheming to beat social media algorithms and make our content rise to the top. To get better results, we must change our thinking. It’s not about beating the system; it’s about truly understanding each system. Once you know what a given social channel’s algorithm craves, you can feed it and make it your friend by adapting your content to work with the algorithm.

How to Keep Your Marketing Messages Out of Spam Folders

June 25, 2018

Do you really know what happens to marketing emails after you’ve sent them? Some deliverability factors are beyond marketers’ control. But many are within grasp. Where your email lands depends on three key factors: identification protocols, the content of your message, and your sending reputation.

Four Social Media Hacks that Work (and Two that Don’t)

May 31, 2018

Social media marketers develop content, post it on multiple platforms, engage with the audience for that content, and analyze the results of campaigns. That’s a lot. Northwoods is here to help, with four hacks to simplify your social media management and to warn you off two common hacks.

Hashtag How-To

May 02, 2018

Social media users love hashtags, but mostly don’t really understand them. They exist to help users organize and classify content and thus help them find the posts most relevant to them. That’s the theory; in practice, how hashtags work and how people use them depend on the platform.

How to Optimize your Marketing Automation in 2018

January 16, 2018

Marketing automation is designed to save you time, but it’s much harder for it to do so when your platform is cluttered and inaccurate. But a new year means it’s time for a new start!

Spot the Social Media Mistakes

December 12, 2017

Are you a social formatting hero, zero or somewhere between? Take our little quiz to find out. Spot the social media mistakes in the sample posts we’ve created, then read on to see how to fix them.

Your B2B Business Needs Instagram and More

October 09, 2017

We’ll say it again. Your B2B business should jump on Instagram. And Snapchat. And Pinterest. Or at least consider them.

Learn From Our Digital Marketing Mistakes

August 31, 2017

At Northwoods, we have a robust, successful digital marketing strategy – now. We didn’t always. Now that we’ve gained expertise, we’ve made a practice of sharing it.

Seven Principles of Good Microsite Design

August 01, 2017

Brands use microsites to highlight sub-brands, target specific audiences, enhance certain services and more. If you do opt for a microsite, observe these seven principles.

Five Things Manufacturers Get Wrong on Social Media

July 19, 2017

Even at this late date, many B2B manufacturers assume that their target audience does not use social media for business. That assumption and those who make it are behind the times. So, manufacturers, jump in. But avoid these classic manufacturer social media mistakes.

Choosing the Right Social Media Image

May 24, 2017

On social media, visuals can make it easier to tell your brand's story and help your content stand out amid users’ saturated feeds.

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