Katelyn Staaben is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.
Last month we shared the first installment in our new digital marketing trends series, highlighting the latest news and updates for Summer 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in September.
Marketers who use social media for business can deal with fake social media profiles in several ways. Read on to learn more about the fake social media follower problem, how to know if it affects your business, and why it's important to purge fake followers from your lists.
Email template design plays a great role in your recipients’ absorption of your message and willingness to click on your call to action. Avoid the following email design mistakes when crafting your next campaign.
You've finally chosen a new email marketing platform, now it's time to make the transition to your new service. It takes time, planning, sound data and insight into the industry for a successful transition. Here's where to begin.
Give users struggling to choose an email marketing platform the knowledge they need to make an informed decision.
Struggling to develop the perfect subject line that will connect with your audience? Use our ten tips to help create a subject line that will resonate with your recipients, customers and prospects.
We spend a great deal of time scheming to beat social media algorithms and make our content rise to the top. To get better results, we must change our thinking. It’s not about beating the system; it’s about truly understanding each system. Once you know what a given social channel’s algorithm craves, you can feed it and make it your friend by adapting your content to work with the algorithm.
Do you really know what happens to marketing emails after you’ve sent them? Some deliverability factors are beyond marketers’ control. But many are within grasp. Where your email lands depends on three key factors: identification protocols, the content of your message, and your sending reputation.
Social media marketers develop content, post it on multiple platforms, engage with the audience for that content, and analyze the results of campaigns. That’s a lot. Northwoods is here to help, with four hacks to simplify your social media management and to warn you off two common hacks.
Social media users love hashtags, but mostly don’t really understand them. They exist to help users organize and classify content and thus help them find the posts most relevant to them. That’s the theory; in practice, how hashtags work and how people use them depend on the platform.
Marketing automation is designed to save you time, but it’s much harder for it to do so when your platform is cluttered and inaccurate. But a new year means it’s time for a new start!
Are you a social formatting hero, zero or somewhere between? Take our little quiz to find out. Spot the social media mistakes in the sample posts we’ve created, then read on to see how to fix them.
We’ll say it again. Your B2B business should jump on Instagram. And Snapchat. And Pinterest. Or at least consider them.
At Northwoods, we have a robust, successful digital marketing strategy – now. We didn’t always. Now that we’ve gained expertise, we’ve made a practice of sharing it.
Brands use microsites to highlight sub-brands, target specific audiences, enhance certain services and more. If you do opt for a microsite, observe these seven principles.
Even at this late date, many B2B manufacturers assume that their target audience does not use social media for business. That assumption and those who make it are behind the times. So, manufacturers, jump in. But avoid these classic manufacturer social media mistakes.
On social media, visuals can make it easier to tell your brand's story and help your content stand out amid users’ saturated feeds.