Whether you’re looking for a web design wizard or a digital strategy dynamo, the experts at Northwoods are ready to help. For more than 20 years, we’ve been creating effective, data-driven digital marketing strategies, websites and software solutions that grow our clients' online presence - and their business. Check out how we can help!
The New Year is always time for a fresh start. Find out what Northwoodians are working to resolve to make the next year better than ever.
Thanksgiving is a time to eat too much turkey, pig out on pumpkin pie and spend time with your loved ones. This year, some Northwoodians share what they are most thankful for.
If we involve users in the design process, we can be more certain of meeting user needs. In User Centered Design, data collected from testing actual target users – rather than assumptions made by the project team – drives the decision-making.
A website redesign offers your company opportunity to re-market and rebrand. It’s exciting. Then the process begins and reality hits. We simplified our long list of Dos and Don'ts for managing your website redesign down to six main ideas that will help keep your budget and sanity intact.
Accessibility is about more than designing websites to accommodate people with disabilities. Websites that do serve such people expand their reach by becoming more usable for everyone.
Chances are, this update to Section 508 of the Rehabilitation Act of 1973 -- now called Section 508 Refresh – will not directly apply your website. Still, do not ignore the update. Section 508 Refresh recognizes WCAG 2.0 A & AA as its standard. In this, the U.S. joins most of the world in recognizing WCAG 2.0 as the standard and guideline for website accessibility. WCAG 2.0 is now the de facto international web accessibility authority.
How does Section 508 Refresh apply to you? It likely doesn’t directly affect your website design and development. Still, you should pay attention.
Good UX makes your site memorable for all the right reasons: It’s engaging, useful and rewarding. Keep in mind that the latest trends and wow factor can also make your site memorable, but sometimes for the wrong reasons.
Website accessibility has been a hot topic lately, due to a rising number of lawsuits and complaints filed against organizations with inaccessible websites. The issue of accessibility can be confusing, but a grasp of some basic information can keep site owners ahead of the curve.
Content might be king, but it too often comes last in website redesigns and new builds. Since content drives so much user engagement, don’t treat it as an afterthought. Make it a major consideration from the very start. Treat it royally.
Information architecture is more than a site map. It involves content, grouping content in user-centric sections, and picking navigational structures that fit the needs of the user and the nature of the content.
The term "User Experience" involves every aspect – practical, technical, perceptual and emotional – of every user interaction with a website. It encompasses how someone feels during and after visiting.
Developing a mobile app? Process matters. To boost efficiency, make sure these items aren't on your to-do list.
Thinking about a mobile app? Use these ten tips to guide your development process.
We tend to think of “accessibility” as making websites usable by people with disabilities. But think of it another way: Accessibility is making your website available to a wider range of abilities. This could include people who use your website only with a keyboard or a screen reader.