Northwoods

Rachel Carter

Senior Digital Marketing Strategist

Rachel Carter

Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.

Multilingual Websites and International SEO

July 10, 2019

Developing an international or multilingual website can be more time consuming and complicated than expected. To succeed, you'll need a strong team that is capable of leveraging international SEO best practices.

Developing an Intelligent Sitemap

May 02, 2019

Design elements -- color, imagery, font -- matter. But the sitemap comes first, whether you’re embarking on a major redesign or a minor refresh.

Conducting a Technical SEO Audit

March 14, 2019

A technical SEO audit of your website can shed light on how search engines view your site and interact with your content while boosting your overall SEO strategy.

Conducting a Content Marketing Analysis

January 15, 2019

Struggling to write unique, high-quality, comprehensive content? Our guide to conducting a content marketing analysis will help you develop content that resonates with your target audience.

Top Six Digital Marketing Trends of 2018

January 30, 2018

How are your digital marketing New Year's resolutions holding up? It's not too late to integrate the most useful and productive 2018 B2B digital marketing trends into your day-to-day tactics and long-play strategies.

What Facebook's Algorithm Change Means for You

January 15, 2018

Yes, Facebook is making changes to its news feed algorithm, but you don't have to panic. Find out what the changes will mean for your business page and how you can adapt.

B2B Social Media Cheat Sheet

April 10, 2017

Whether you’re a B2C company, B2B company or something in between, devise a strategy aimed at connecting with your users, building brand awareness and developing content.

Six B2B Digital Marketing Concepts to Keep in Mind for 2017

November 11, 2016

It is time to start planning your digital marketing strategy for 2017. Review our six tips, tricks and trends for B2B marketing strategies for a happy, healthy ROI all year long.

Six Tactics for a More Effective B2B Marketing Automation Strategy

August 18, 2016

Marketing automation has become a popular practice among marketing professionals. It saves time and increases engagement with website visitors, prospects and clients. Liven up your marketing automation strategy with these six tactics.

Six Steps to a Successful Social Media Advertising Campaign

July 07, 2016

Social advertising campaigns can be an effective, inexpensive way to drive traffic to your website. They can also help you promote an event that needs immediate results.

B2B PPC Campaigns

June 09, 2016

B2B paid search campaigns differ markedly from B2C, especially for B2B companies without ecommerce.

Developing a B2B Social Media Strategy

November 16, 2015

Developing a social strategy can be tough for B2B companies, but it doesn't have to be. Learn how to use social media to effectively increase engagement among your target audiences.

Measuring B2B Content Marketing Success

September 25, 2015

From infographics to podcasts, it can be difficult to determine the ROI of your B2B content marketing efforts. Learn how to measure success.

Five Google Analytics Metrics You Can Use To Generate Content Ideas

May 15, 2015

Many marketers struggle with content development. Use your site's Google Analytics data to generate content topics for your digital marketing efforts.