Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.
Design elements -- color, imagery, font -- matter. But the sitemap comes first, whether you’re embarking on a major redesign or a minor refresh.
A technical SEO audit of your website can shed light on how search engines view your site and interact with your content while boosting your overall SEO strategy.
Struggling to write unique, high-quality, comprehensive content? Our guide to conducting a content marketing analysis will help you develop content that resonates with your target audience.
How are your digital marketing New Year's resolutions holding up? It's not too late to integrate the most useful and productive 2018 B2B digital marketing trends into your day-to-day tactics and long-play strategies.
Yes, Facebook is making changes to its news feed algorithm, but you don't have to panic. Find out what the changes will mean for your business page and how you can adapt.
Whether you’re a B2C company, B2B company or something in between, devise a strategy aimed at connecting with your users, building brand awareness and developing content.
It is time to start planning your digital marketing strategy for 2017. Review our six tips, tricks and trends for B2B marketing strategies for a happy, healthy ROI all year long.
Marketing automation has become a popular practice among marketing professionals. It saves time and increases engagement with website visitors, prospects and clients. Liven up your marketing automation strategy with these six tactics.
Social advertising campaigns can be an effective, inexpensive way to drive traffic to your website. They can also help you promote an event that needs immediate results.
B2B paid search campaigns differ markedly from B2C, especially for B2B companies without ecommerce.
Developing a social strategy can be tough for B2B companies, but it doesn't have to be. Learn how to use social media to effectively increase engagement among your target audiences.
From infographics to podcasts, it can be difficult to determine the ROI of your B2B content marketing efforts. Learn how to measure success.
Many marketers struggle with content development. Use your site's Google Analytics data to generate content topics for your digital marketing efforts.