Northwoods Forest

Writing for the Web


Writing for the Web

Date & Location

Wednesday, March 20th


Register Now


10:00 a.m. - 10:45 a.m. (CST) |  Webinar
10:45 a.m. - 11:00 a.m. (CST) |  Q&A



Improve your SEO with good content.

Writing for the web begins with good content writing, but doesn’t stop there. Quality website content generates traffic, engages users and drives conversions. Combining a solid content marketing strategy with well-written copy and optimizing for SEO is the key to success when writing content for your website.

In this workshop, we will help you create new website content, leverage existing copy, clarify your message and get your content in front of the right audience in both B2C and B2B environments.

Key Takeaways

  • How to turn web visitors into conversions
  • What distinguishes good website content from the rest
  • How to leverage social media to distribute your content
  • How good website content will improve SEO rankings
  • How today’s users think & use the web

Who Should Attend

Anyone who owns or works on a website, especially marketers responsible for brand image.

Jim BrophyJim Brophy/Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

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