The Archdiocese of Milwaukee is a non-profit that supports over 300 Catholic Parishes and Schools throughout Southeastern Wisconsin.
In order to better serve their various constituencies, the Archdiocese of Milwaukee needed to refresh and expand their website capabilities. Not only did they serve two distinct audiences – Catholics and non-Catholics- they also had a variety of forms and manuals that had to be quickly and easily accessible to parish members. After interviewing archdiocesan departments, Northwoods and the Archdiocese were able to reorganize their site to make it easier to navigate, both within the site and for those who use search engines.
Using tools from Google, Northwoods analyzed content and search engine performance, comparing their site to other archdiocesan sites in Omaha, St. Louis, St. Paul-Minneapolis, and Los Angeles for reference. Developing a common-term keyword strategy, Northwoods was able to recommend user-friendly keywords which were more accessible to those not yet familiar with Archdiocese terminology. This informed content and search, leading to a vastly improved user experience.
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