Froedtert Health is a regional healthcare organization affiliated with the Medical College of Wisconsin and other medical institutions.
Froedtert needed to improve their website’s search and filtering capabilities while also building trust with their users. Critical user actions included the ability to find and set appointments, search for physicians and specialists, research medical information, and find facility locations. Northwoods Web Solutions put their expertise in digital strategy to work, creating a plan that included an audience profile, competitive analysis, and heatmap studies. This, along with a personalized search and filter system, resulted in a more intuitive site and increased usability.
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