Northwoods

Lutheran Social Services of Wisconsin and Upper Michigan

LSS, or Lutheran Social Services, of Wisconsin and Upper Michigan is a non-profit organizing providing
programs and services to those in need throughout the upper Midwest.

Lutheran Social Services of Wisconsin and Upper Michigan

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Project Overview

LSS needed a consolidated navigation and information architecture to help their users find what they wanted. They also wanted a modern, responsive website that focused on story telling with a clear conversion strategy aimed at boosting engagement. Northwoods conducted an intensive digital marketing strategy, focused on SEO, content marketing and social media. Additionally, Northwoods engaged key stakeholders throughout the LSS organization, soliciting feedback about the site map, photos and site content. The new site reflects their message, with bright colors, engaging photos, clear calls to action and wonderful stories.

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