Penta Technologies develops enterprise software that helps construction, service, and engineering enterprises improve business performance.
Penta Technologies were positioning themselves as a thought leader in the construction industry, but needed improved search engine optimization to extend their brand. Northwoods Web Solutions started with keyword research and a competitive analysis to inform Penta Technologies’ content towards better SEO. Northwoods then implemented a digital strategy with an emphasis on SEO-friendly information architecture, content strategy and use of Titan CMS. With the new website, Penta Technologies saw significant improvements in their search engine rankings and increased web-generated leads and conversions.
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