Stoelting, established in the early 1900s, is a well-known manufacturer of frozen treat equipment, including soft serve and frozen beverage dispensers, as well as Aqueous Cleaning Systems for general industrial operations, ultrasonic cleaning applications and assembly and packaging industries.


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Project Overview

After The Vollrath Company purchased Stoelting, they needed a new website that would bring it in-line with Vollrath's brand while also maintaining Stoelting's unique identity. Northwoods Web Solutions provided a fully redesigned website that made use of a PIM (product information manager), allowing all internal and external audiences an easy way to manage, synchronize and distribute product information. The redesign plan also included keyword research to keep Stoelting ranking well in search engine results and an information architecture that focuses on usability by employees and customers, alike.

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