Northwoods

Strang

Strang is a national architectural, engineering, interior design and master planning firm that places a fierce focus on the synchronized interplay of all four disciplines. Through integrated expertise, blended professional counsel, problem solving, a focus on sustainability, and united effort, their expert team designs award-winning, highperformance facilities, both inside and out.

 

Penta Technologies, Inc.

Overview | Situation | Solution | Outcome

Strang - Screen Shot 1

Northwoods design results in a 2019 Gold ADDY award

Despite an abundance of beautiful imagery showcasing their award-winning designs, Strang’s previous website still pulled up short. The Strang marketing team knew they needed a new site that would showcase their creativity, exceptional work, and unique organizational culture through more modern, bold web design that better reflected their brand. Strang found the design skills, WordPress expertise, and holistic project approach they were looking for at Northwoods.

Our firm was pleased with the technical knowhow and creative development of the work provided by Northwoods; but, I would consider that ‘table stakes.’ What we really benefited from was their soft skills, such as listening, caring, and attention to detail. We also appreciated their candor, straight talk, and sincere interest in doing their best work for us.
– Randy Banks, Executive Vice President | Chief Marketing Officer

The Situation

  • Strang’s new website needed to accurately reflect the Strang brand and innately represent the organization’s proprietary “Design Synchronicity” protocol that brings architects, engineers, interior designers, and master planners together for optimal results.
  • In addition to web design expertise, Strang was looking for a digital partner that could see the “big picture” – one who understood their overall business goals and how the website strategically fit in.

 

Strang - Screen Shot 2

The Solution

  • Using a data-centric approach focused on how users search for information, Northwoods digital marketing experts crafted a digital strategy to guide the website redesign.
  • The result was a new site featuring modern, interactive design with lots of movement – including rotating text, image sliders, and hovers – and a strong, intuitive user experience (UX) to accentuate Strang’s stunning imagery and to better engage site visitors.
  • The new design also reflected Strang’s entire marketing support program, carrying the brand through from the traditional to the web for a fully integrated experience.
  • Northwoods’ WordPress expertise made the implementation of the design, site launch, and ongoing maintenance seamless for the Strang team.

The Outcome

American Advertising Awards

  • The American Advertising Federation in Madison, Wis., recognized Strang’s new website with a 2019 Gold ADDY award in the Online/ Interactive – Websites – B-to-B category.
  • A Gold ADDY is the highest level of recognition of creative excellence and is judged to be superior to all other entries in a given category.
  • Since Strang’s new site launched, visits have increased by 6,150% and average page load speed has decreased by 56%, pointing to an improved user experience.

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