United Way of Greater Milwaukee & Waukesha County is an independently-governed nonprofit organization connected to a network of more than 1400 local United Ways through United Way Worldwide.
The United Way of Greater Milwaukee and Waukesha County recently merged, and turned to Northwoods Web Solutions to develop a new, mobile-friendly website to communicate the value of the combined organizations to the communities they serve. The Northwoods digital strategy framework identified areas of opportunity to improve the user experience and eliminate potential user confusion mergers can potentially create. The United Way recognized that storytelling is an effective way to build awareness and acknowledgement of the value their organization can provide. In addition to developing a fresh look, they leverage Titan CMS to easily create dynamic, data driven content and frequent blog posts to effectively tell their success stories and expand their reach.
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