United Way of Greater Milwaukee & Waukesha County is an independently governed non-profit organization connected to a network of more than 1,400 local United Ways through United Way Worldwide.
When the United Way of Greater Milwaukee and Waukesha County merged, the newly formed organization turned to Northwoods Web Solutions to develop a new, mobile-friendly website to communicate the value of the combined organizations to the communities it serves. Northwoods identified areas of opportunity to improve the user experience and eliminate potential user confusion mergers can sometimes create. The United Way recognized that storytelling is an effective way to build awareness and acknowledgement of the value the organization can provide. In addition to developing a fresh look, the website was built on Titan CMS to easily create dynamic, data-driven content and frequent blog posts to effectively showcase their success and expand their reach.
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