Workshops & Webinars

22May

The California Consumer Privacy Act (CCPA)

What you need to know.
On January 1st, 2020, the California Consumer Privacy Act will go into effect. This new legislation will impact how digital marketers and webmasters think about how they collect, use and store personal data. Northwoods’ experts will walk you through the particulars of the law, outline who is impacted, how it pertains to the European Union’s General Data Protection Regulation (GDPR) and provide tips on how you should prepare now!

Location: Webinar

23May

Strategies to Improve Your Non-Profit Digital Footprint

Make your non-profit website easy for visitors to use.
After years of experience, we have learned what it takes to make a non-profit website successful. This session shares the techniques and best practices that non-profit organizations should be applying to their websites.

Location: Milwaukee

28May

What You Need to Know about WordPress

Get the most out of your WordPress website.
WordPress is an open-source content management system that has millions of themes and plugins available for everyone to use. While WordPress continues to be a popular way to build dynamic websites, it is going through massive changes. In this workshop, we will help you make sense of the new options, including Gutenberg, and provide recommendations on how to get the most out of your WordPress website.

Location: Milwaukee

06Jun

Developing (The Right) Social Media Strategy

Join us and learn to create an effective social media strategy for your organization.
Join us to learn to craft a social media strategy that speaks to your specific B2C or B2B audience. You will learn how to determine the right social mix for your company.

Location: Milwaukee

11Jun

Why Your Web Metrics Suck

Learn how to clean up your analytics data.
Google Analytics, and other analytics tools, are very powerful but also require regular care and maintenance – they are definitely not set-it-and-forget-it tools. It’s a very rare GA installation that doesn’t have any mistakes in the set-up. In this workshop, we’ll look at the ten most common mistakes people make in setting up or (not) maintaining their web metrics. We’ll cover how to fix these mistakes and how to develop the mindset to reduce or recognize mistakes moving forward.

Location: Milwaukee

20Jun

Introduction to Google Analytics

Join us and learn the basics of Google Analytics
This powerful website tracking tool helps measure your online marketing and website effectiveness. Google Analytics provides valuable data on website traffic, keywords, most visited pages, trends and more to assist in your marketing and communications planning.

Location: Milwaukee

25Jun

Best Practices for Creating Your Accessible Web Presence

Why Website Accessibility Matters
If your team hasn’t been thinking about web accessibility, now is the time. Sites built with accessibility in mind can improve usability for everyone and enhance user experience, thereby building brand loyalty and encouraging conversions. In this workshop, we'll walk you through these standards and the steps you can take to make your website accessible.

Location: Milwaukee

26Jun

SEO: Why Google Can't Find You

Get started with Search Engine Optimization.
Let our experts show you how to get started with your SEO strategy. We will cover technical SEO, keywords and search intent, content, meta data and more. We’ll share how we’ve helped our clients meet their SEO goals.

Location: Webinar

11Jul

Email Marketing and Automation Best Practices

Increase the impact of your email marketing campaigns.
Start sending targeted emails that keep your brand top-of-mind while building trust and engagement with your audience through marketing automation. This course will show you where to begin with email marketing and marketing automation and how to grow your strategy over time.

Location: Milwaukee

21Aug

The New Search Console: Understanding Your SEO Health

The Latest in Google Search Console
The new Google Search Console provides a wealth of information about the SEO health of your website. We’ll show you how to navigate the new interface, focusing on the key elements you need to be monitoring to achieve SEO success on your website.

Location: Webinar

Refine Results

Location

The California Consumer Privacy Act (CCPA)

Strategies to Improve Your Non-Profit Digital Footprint

What You Need to Know about WordPress

Developing (The Right) Social Media Strategy

Why Your Web Metrics Suck

Introduction to Google Analytics

Best Practices for Creating Your Accessible Web Presence

SEO: Why Google Can't Find You

Email Marketing and Automation Best Practices

The New Search Console: Understanding Your SEO Health

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