Workshops & Webinars

26Feb

Why Your Web Metrics Suck

Learn how to clean up your analytics data.
Google Analytics, and other analytics tools, are very powerful but also require regular care and maintenance – they are definitely not set-it-and-forget-it tools. It’s a very rare GA installation that doesn’t have any mistakes in the set-up. In this workshop, we’ll look at the ten most common mistakes people make in setting up or (not) maintaining their web metrics. We’ll cover how to fix these mistakes and how to develop the mindset to reduce or recognize mistakes moving forward.

Location: Milwaukee

27Feb

What You Need to Know About WordPress

Get the most out of your WordPress website.
WordPress is an open-source content management system that has millions of themes and plugins available for everyone to use. While WordPress continues to be a popular way to build dynamic websites, it is going through massive changes. In this webinar, we will help you make sense of the new options, including Gutenberg, and provide recommendations on how to get the most out of your WordPress website.

Location: Webinar

28Feb

The New Normal in Social Media Advertising

Learn the strategy behind an effective social media advertising campaign
Whether you’re new to social media advertising or an old pro, you may be unaware of the many options available to you when creating a social media advertising campaign. In this workshop, we’ll give you the tips and tricks you need to succeed in today’s social advertising environment.

Location: Milwaukee

05Mar

Best Practices for Creating Your Accessible Web Presence

Why Website Accessibility Matters
If your team hasn’t been thinking about web accessibility, now is the time. Sites built with accessibility in mind can improve usability for everyone and enhance user experience, thereby building brand loyalty and encouraging conversions. In this workshop, we'll walk you through these standards and the steps you can take to make your website accessible.

Location: Milwaukee

07Mar

Introduction to Google Ads

Why to do it and how to do it right.
Our experts will teach you how to start a PPC campaign in Google Ads to help build awareness, drive traffic and gain insights you can use in other marketing efforts.

Location: Milwaukee

13Mar

Writing for the Web

Improve your SEO with good content.
Writing for the web begins with good content writing, but doesn’t stop there. In this workshop, we will help you create new website content, leverage existing copy, clarify your message and get your content in front of the right audience in both B2C and B2B environments.

Location: Webinar

14Mar

Google Display Ads for B2B

Build B2B brand awareness and drive traffic.
This workshop will walk you through how your B2B organization can use Google Display ads to drive awareness and traffic at a low cost.

Location: Milwaukee

19Mar

Titan CMS Overview

Learn how to use Titan CMS to easily manage your website’s content.
Titan CMS is a full featured yet flexible and intuitive content management system. We will show you how Titan CMS can help you.

Location: Milwaukee

21Mar

Planning Your Website Redesign

Ready to redesign or update your website?
Thinking about redesigning your website? Focused on choosing the right page of blue or getting your homepage image just right? While these elements are important, it's important to have the right web strategy to satisfy visitors and increase conversions. During our free workshop, we'll show you how to create a step-by-step redesign plan while sharing insights on how to how to balance time, budget and resource as part of your website redesign project.

Location: Milwaukee

28Mar

Writing for the Web

Improve your SEO with good content.
Writing for the web begins with good content writing, but doesn’t stop there. Quality content generates traffic, engages users and drives conversions.

Location: Milwaukee

09Apr

What to do After (Re)Launching Your Website

Measure the web metrics that matter.
Your website is live - congratulations! Now it's time to make sure all your hard work will pay off. And the best way to do that is make sure you're measuring all the things that matter.

Location: Milwaukee

24Apr

Social Media for Manufacturers

Understand what manufacturers need to succeed on social media.
Instead of focusing on numbers, learn how to develop a social media strategy that works in conjunction with your other marketing efforts by boosting website traffic, engaging with the right prospects, and gaining leads.

Location: Webinar

Refine Results

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Why Your Web Metrics Suck

What You Need to Know About WordPress

The New Normal in Social Media Advertising

Best Practices for Creating Your Accessible Web Presence

Introduction to Google Ads

Writing for the Web

Google Display Ads for B2B

Titan CMS Overview

Planning Your Website Redesign

Writing for the Web

What to do After (Re)Launching Your Website

Social Media for Manufacturers

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