Workshops & Webinars

03Jan

How to Build an Effective Website Strategy

Better websites come from better data
All websites will benefit from a strong web strategy built on strategic data analysis. In this workshop, you will learn how to conduct a thorough website analysis, to determine weak points in your site. Our expert consultant will then walk you through how to use that data to improve your overall digital marketing and content strategy.

Location: Milwaukee

10Jan

How SEO REALLY Works: Why Google Can't Find You

Get started with Search Engine Optimization
You’ll tour modern SEO strategies, techniques and tactics. We’ll share how we’ve helped our clients define and meet their SEO goals for website traffic, user engagement and conversions.

Location: Milwaukee

17Jan

Developing Your Content Marketing Strategy: From Alexa to Whitepapers

Create data-driven strategies
Learn how to integrate content, SEO, and social media to develop a complete content marketing strategy.

Location: Milwaukee

23Jan

Best Practices for Creating Your Accessible Web Presence

Why Website Accessibility Matters
If your team hasn’t been thinking about web accessibility, now is the time. Sites built with accessibility in mind can improve usability for everyone and enhance user experience, thereby building brand loyalty and encouraging conversions. In this webinar, we'll walk you through these standards and the steps you can take to make your website accessible.

Location: Webinar

24Jan

Developing (The Right) Social Media Strategy

Join us and learn to create an effective social media strategy for your organization.
Join us to learn to craft a social media strategy that speaks to your specific B2C or B2B audience. You will learn how to determine the right social mix for your company.

Location: Milwaukee

30Jan

Digital Advertising Strategies for Growth in 2019

Learn how to hyper-target your buying audience.
Let's face it - gaining qualified, consistent B2B leads can be a tough obstacle to overcome. In this webinar, we'll walk through a number of digital advertising strategies that prove effective in today's modern world.

Location: Webinar

31Jan

Email Marketing and Automation Best Practices

Increase the impact of your email marketing campaigns.
Start sending targeted emails that keep your brand top-of-mind while building trust and engagement with your audience through marketing automation. This course will show you where to begin with email marketing and marketing automation and how to grow your strategy over time.

Location: Milwaukee

05Feb

10 Minutes to a Better Website

Are you getting the most out of your website?
Are you doing everything you can to get the most out of your website? Join us for an fast-paced session, where our expert will conduct a website analysis of attendees’ sites live.

Location: Milwaukee

07Feb

Writing for the Web

Improve your SEO with good content.
Writing for the web begins with good content writing, but doesn’t stop there. Quality content generates traffic, engages users and drives conversions.

Location: Milwaukee

14Feb

The Latest in Google Analytics

Join us and learn the basics of Google Analytics
This powerful website tracking tool helps measure your online marketing and website effectiveness. Google Analytics provides valuable data on website traffic, keywords, most visited pages, trends and more to assist in your marketing and communications planning.

Location: Milwaukee

20Feb

Planning Your Manufacturing Website Redesign

Ready to redesign your manufacturing website?
Is your manufacturer website out of date or not providing the results you’re looking for? In this webinar, we’ll walk through how to gather useful website data, learn the most important elements of a successful website design, learn how to develop good web content, and more.

Location: Webinar

21Feb

Successful Websites and Online Catalogs for Manufacturers

Create a site that draws in leads and attracts talent
Successful companies demand that a manufacturing company website draw in new sales leads as well as attract new talent to fill greater demand. This workshop covers the best practices Northwoods has uncovered over the past 20-years developing successful websites for manufacturers and online product catalogs.

Location: Milwaukee

26Feb

Why Your Web Metrics Suck

Learn how to clean up your analytics data.
Google Analytics, and other analytics tools, are very powerful but also require regular care and maintenance – they are definitely not set-it-and-forget-it tools. It’s a very rare GA installation that doesn’t have any mistakes in the set-up. In this workshop, we’ll look at the ten most common mistakes people make in setting up or (not) maintaining their web metrics. We’ll cover how to fix these mistakes and how to develop the mindset to reduce or recognize mistakes moving forward.

Location: Milwaukee

13Mar

Writing for the Web

Improve your SEO with good content.
Writing for the web begins with good content writing, but doesn’t stop there. In this workshop, we will help you create new website content, leverage existing copy, clarify your message and get your content in front of the right audience in both B2C and B2B environments.

Location: Webinar

Refine Results

Location

How to Build an Effective Website Strategy

How SEO REALLY Works: Why Google Can't Find You

Developing Your Content Marketing Strategy: From Alexa to Whitepapers

Best Practices for Creating Your Accessible Web Presence

Developing (The Right) Social Media Strategy

Digital Advertising Strategies for Growth in 2019

Email Marketing and Automation Best Practices

10 Minutes to a Better Website

Writing for the Web

The Latest in Google Analytics

Planning Your Manufacturing Website Redesign

Successful Websites and Online Catalogs for Manufacturers

Why Your Web Metrics Suck

Writing for the Web

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