Northwoods Forest

Developing Your Content Marketing Strategy: From Alexa to Whitepapers


Developing Your Content Marketing Strategy: From Alexa to Whitepapers

Date & Location

Thursday, January 17th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

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8:15 a.m. - 8:30 a.m. - Check In / Coffee
8:30 a.m. - 10:30 a.m. - Presentation / Q&A



Create data-driven strategies

Developing an effective, modern content marketing strategy is more than just writing a flowery, well-written blog post using the latest keyword research (although that does matter). Certain types of content and data, used by Amazon Alexa, Siri and Google to provide responses, instant answers and featured snippets, is becoming increasingly important for digital marketers.

Key Takeaways

  • How to conduct data-driven research to develop your content marketing strategies
  • Developing and writing content optimized for smart speakers (like Alexa) and Google featured snippets and instant answers
  • Incorporating schema structured data into content marketing
  • How to measure content marketing success

Who Should Attend

  • Business owners, directors, managers
  • Marketing directors and marketing teams
  • Anyone who owns, manages or works on a website
Rachel CarterRachel Carter/Senior Digital Marketing Strategist

Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.

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