Learn how to develop an efffective digital marketing strategy.
An effective strategy integrates multiple aspects of digital marketing, such as social media, paid advertising, search engine marketing, and more, into one, cohesive plan. In this complimentary workshop, learn how to gather the data you need to kick start your organization’s digital marketing strategy.
- The purpose of a digital marketing strategy
- How to set realistic digital marketing and conversion goals
- What resources are needed to develop a digital marketing strategy
- How to integrate your digital marketing strategy into your overall business objectives
- Why, and how, to implement key digital marketing tactics like SEO, social media, content marketing, SEM and Google Analytics
Who Should Attend
- Website Project Sponsors
- Business Owners